RSS LinkedIn Google Plus

Call us: 0800 014 9884

Apple v Samsung patents court case starts today

Apple_v_Samsung_patents_court_case_starts_today_11491

Court case begins

Apple and Samsung will take their long-standing feud over smartphone patents to court today.

In one of the biggest trials of its kind, the two companies will air their arguments over the coming weeks in a California courtroom. Which patents have been infringed, if any, will be decided by a ten-person jury which is being chosen today. Apple initially accused Samsung of “slavishly copying” the iPhone and iPad in April 2011, and Samsung’s decision to countersue resulted in the whole case being taken to court. The trial will focus on seven Apple patents and five Samsung patents that the companies accuse their opponents of breaching. A final attempt at mediation talks broke down last week.

The battle over smartphone patents has seen both sides suffer in recent months. Samsung’s Galaxy Nexus and Galaxy Tab 10.1 (pictured) have been banned from sale in the US pending the results of the trial, causing a serious dent in sales. In the UK meanwhile, a high court judge ruled that Apple must say Samsung did not copy its technology on the Apple UK website.

High stakes

If the jury finds in favour of Apple, Samsung could be ordered to pay $2.5bn (£1.6bn) in damages – one of the largest payments in US legal history. However, the implications could also be devastating for other smartphone manufacturers and parts suppliers; the ability to ‘own’ technologies that are essential in any smartphone could result in crippling royalty payments.

Richard Frost, managing editor at theEword, said: “Any trial relating to patents is bound to be long and very technical, but it seems with so much at stake neither company is willing to back down. The law on patents and intellectual property obviously needs to be clear and enforced, but not to the extent that it hampers innovation and healthy competition.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 13 hours ago

Have a blast with our game #SEO space invaders. Tweet us with your score > http://t.co/Zfv1Taa0SQ http://t.co/xTlfLTMY8R

Twitter
theEword - 16 hours ago

Get to know your audience. The more you know, the more targeted you can be with your #marketing activity > http://t.co/8JnoEysnoB

Twitter
theEword - 22 hours ago

Five new recruits take our team to 45 > http://t.co/kgWaDcFQEK http://t.co/ILiNBUoZoo

Twitter
theEword - 1 day ago

How about spending 3 minutes getting to know us a little better. You won’t regret it > http://t.co/lFZbrqRbjp http://t.co/bSY2pMidW3

Twitter
theEword - 2 days ago

What do retailers need to know about testing their site? > http://t.co/a2MafNiYTl http://t.co/19f2CVm1qe

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword