RSS LinkedIn Google Plus

Call us: 0800 014 9884

April UK search engine market unkind to Google

April_UK_search_engine_market_unkind_to_Google_10581

Google stats at lowest ebb

The latest UK search engine market share stats for April 2012 have been published by digital intelligence service Experian Hitwise.

For the four weeks ending 7 April 2012, Google.com and Google.co.uk received a combined total of 90.44 per cent of search volume. This is almost 0.5 per cent down on its March search engine market share; it’s the lowest Google has scored in 2012 so far, and is in fact its lowest search engine market share since April 2011. Of course, it’s still far outstripping its rivals; Bing received 3.92 per cent, Yahoo 2.51 and Ask 1.76 per cent of search volume in the same four-week period. All these are up compared to March 2012.

Searches for success

There is no clear reason for this drop in Google’s search engine market share, although the company may be keen to explore it, as it could equate to hundreds of thousands of searches. The Google Q1 financial results published last week show the company is still doing extremely well, with PPC advertising remaining a major source of revenue.

Meanwhile for the week ending 7 April 2012, Hitwise found that the fastest-growing search terms related almost exclusively to Daily Mail columnist Samantha Brick.

Here are the UK search engine market share stats for April 2012 in full:


UK Search Engine April 2012 share (%) March 2012 share (%) Change
Google 90.44 90.93 -0.49
Bing 3.92 3.71 +0.21
Yahoo 2.51 2.32 +0.19
Ask 1.76 1.73 +0.03
Others 1.37 1.31 +0.06

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

rachel_hand_swap

China blocks DuckDuckGo Monday 22nd of September, 2014by Rachel Hand The privacy focused search engine has confirmed that it has been blocked in China for several weeks now.

More on this story »
james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
theEword - 7 hours ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 1 day ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 2 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 2 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 2 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword