RSS LinkedIn Google Plus

Call us: 0800 014 9884

BBC series explores the internet

BBC_series_explores_the_internet_3771

Biography of the internet

Online marketing professionals will be glued to their TV screens tonight as a major new documentary tells the story of the internet.

The Virtual Revolution, a four-part series coinciding with the 20th anniversary of the internet, starts on BBC2 at 830pm. Tonight’s episode is called The Great Levelling? and focuses on the trend towards user-generated content aided by interviews with Wikipedia co-founder Jimmy Wales, YouTube CEO Chad Hurley and celebrity Twitter fan Stephen Fry. The series also features contributions from Facebook co-founder Mark Zuckerberg, Microsoft chairman Bill Gates, former US vice president Al Gore and father of the internet Vint Cerf.

User-generated content shapes the series

User-generated content played a central role in The Virtual Revolution. Visitors to the accompanying website were encouraged to submit questions for future interviews, blog about the issues raised and edit unmastered footage. Even the name of the programme was chosen by fans after Stephen Fry helped launch a namestorm via Twitter. As online marketing professionals will doubtless be aware, involving the audience is an increasingly important element of building digital brands.

Dan Gluckerman, multi-platform content producer at The Virtual Revolution, told the Guardian Tech Weekly podcast that the process raised many interesting points. “People want to get involved in communal storytelling,” he said. “The other thing that we were trying to address with the interactive storytelling is looking at some of the ways that people might be able to follow their curiosity. I think what online documentary offers is the ability to really explore stories that you are interested in.”

British web pioneer Sir Tim Berners-Lee was also interviewed for the programme. Earlier this month, he helped launch a new website that provides access to government datasets concerning schools, crime rates, local councils and so on. Modelled on an American initiative, data.gov.uk is expected to foster innovation as third-party developers manipulate the free statistics into consumer-friendly sites and apps.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 2 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 7 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword