RSS LinkedIn Google Plus

Call us: 0800 014 9884

BBC series explores the internet

BBC_series_explores_the_internet_3771

Biography of the internet

Online marketing professionals will be glued to their TV screens tonight as a major new documentary tells the story of the internet.

The Virtual Revolution, a four-part series coinciding with the 20th anniversary of the internet, starts on BBC2 at 830pm. Tonight’s episode is called The Great Levelling? and focuses on the trend towards user-generated content aided by interviews with Wikipedia co-founder Jimmy Wales, YouTube CEO Chad Hurley and celebrity Twitter fan Stephen Fry. The series also features contributions from Facebook co-founder Mark Zuckerberg, Microsoft chairman Bill Gates, former US vice president Al Gore and father of the internet Vint Cerf.

User-generated content shapes the series

User-generated content played a central role in The Virtual Revolution. Visitors to the accompanying website were encouraged to submit questions for future interviews, blog about the issues raised and edit unmastered footage. Even the name of the programme was chosen by fans after Stephen Fry helped launch a namestorm via Twitter. As online marketing professionals will doubtless be aware, involving the audience is an increasingly important element of building digital brands.

Dan Gluckerman, multi-platform content producer at The Virtual Revolution, told the Guardian Tech Weekly podcast that the process raised many interesting points. “People want to get involved in communal storytelling,” he said. “The other thing that we were trying to address with the interactive storytelling is looking at some of the ways that people might be able to follow their curiosity. I think what online documentary offers is the ability to really explore stories that you are interested in.”

British web pioneer Sir Tim Berners-Lee was also interviewed for the programme. Earlier this month, he helped launch a new website that provides access to government datasets concerning schools, crime rates, local councils and so on. Modelled on an American initiative, data.gov.uk is expected to foster innovation as third-party developers manipulate the free statistics into consumer-friendly sites and apps.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 21 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 22 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite
theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 6 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword