RSS LinkedIn Google Plus

Call us: 0800 014 9884

Be aware of smartphone malware

Be_aware_of_smartphone_malware_9331

People depend on smartphones

As the smartphone market continues to grow at an explosive rate, fake communications and applications are also on the increase, making it more important than ever for businesses to ensure their mobile marketing techniques retain consumer trust.

Dependence on smartphones for daily tasks such as shopping and banking has rocketed in recent years, with internet security campaign Get Safe Online reporting that 17 per cent of smartphone owners now use them to manage their finances.

Get Safe Online, which is run jointly by the police, the government and industry representatives, has also pointed out that too many users have a casual attitude towards the security of their smartphones, making it easy for criminals to attack.

If a smartphone user is not on their guard, they can be tricked into believing that fake communications and apps are real – especially as fraudulent versions often mimic genuine ones.

Once malware has been installed on a device, it can send a constant stream of premium rate text messages without the user’s knowledge, thereby generating money for those behind the deception. In many cases, users only find out when they check their monthly bill or direct debit.

Malicious software on Android phones

Rik Ferguson, a hacking researcher with internet security firm Trend Micro, told the BBC: “With costs of up to £6 per message, this [scheme] can be extremely lucrative. The user won’t know this is taking place, even if they happen to be using the device at the same time, as the activity takes place within the device’s back-end infrastructure.”

Leading security company Symantec recently revealed that at least six types of malicious software have been found on phones using operating system Android, currently the most popular OS on the market.

Adrian Mursec, senior developer at theEword, said: “Malware is very bad news for users and businesses alike. Smartphone owners need to ensure they protect themselves by learning about their phone’s security settings and checking them regularly.

“Mobile marketing techniques can be very effective in bringing products and services to the attention of people who need them – but it is important to be vigilant and be certain that they are the real thing. If you are suspicious about an item of communication, or an app, do some research to find out whether it is genuine. Simply talking to friends or doing a quick online search can help.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 5 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword