RSS LinkedIn Google Plus

Call us: 0800 014 9884

Be aware of smartphone malware

Be_aware_of_smartphone_malware_9331

People depend on smartphones

As the smartphone market continues to grow at an explosive rate, fake communications and applications are also on the increase, making it more important than ever for businesses to ensure their mobile marketing techniques retain consumer trust.

Dependence on smartphones for daily tasks such as shopping and banking has rocketed in recent years, with internet security campaign Get Safe Online reporting that 17 per cent of smartphone owners now use them to manage their finances.

Get Safe Online, which is run jointly by the police, the government and industry representatives, has also pointed out that too many users have a casual attitude towards the security of their smartphones, making it easy for criminals to attack.

If a smartphone user is not on their guard, they can be tricked into believing that fake communications and apps are real – especially as fraudulent versions often mimic genuine ones.

Once malware has been installed on a device, it can send a constant stream of premium rate text messages without the user’s knowledge, thereby generating money for those behind the deception. In many cases, users only find out when they check their monthly bill or direct debit.

Malicious software on Android phones

Rik Ferguson, a hacking researcher with internet security firm Trend Micro, told the BBC: “With costs of up to £6 per message, this [scheme] can be extremely lucrative. The user won’t know this is taking place, even if they happen to be using the device at the same time, as the activity takes place within the device’s back-end infrastructure.”

Leading security company Symantec recently revealed that at least six types of malicious software have been found on phones using operating system Android, currently the most popular OS on the market.

Adrian Mursec, senior developer at theEword, said: “Malware is very bad news for users and businesses alike. Smartphone owners need to ensure they protect themselves by learning about their phone’s security settings and checking them regularly.

“Mobile marketing techniques can be very effective in bringing products and services to the attention of people who need them – but it is important to be vigilant and be certain that they are the real thing. If you are suspicious about an item of communication, or an app, do some research to find out whether it is genuine. Simply talking to friends or doing a quick online search can help.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 1 day ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 1 day ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword