RSS LinkedIn Google Plus

Call us: 0800 014 9884

Be aware of smartphone malware

Be_aware_of_smartphone_malware_9331

People depend on smartphones

As the smartphone market continues to grow at an explosive rate, fake communications and applications are also on the increase, making it more important than ever for businesses to ensure their mobile marketing techniques retain consumer trust.

Dependence on smartphones for daily tasks such as shopping and banking has rocketed in recent years, with internet security campaign Get Safe Online reporting that 17 per cent of smartphone owners now use them to manage their finances.

Get Safe Online, which is run jointly by the police, the government and industry representatives, has also pointed out that too many users have a casual attitude towards the security of their smartphones, making it easy for criminals to attack.

If a smartphone user is not on their guard, they can be tricked into believing that fake communications and apps are real – especially as fraudulent versions often mimic genuine ones.

Once malware has been installed on a device, it can send a constant stream of premium rate text messages without the user’s knowledge, thereby generating money for those behind the deception. In many cases, users only find out when they check their monthly bill or direct debit.

Malicious software on Android phones

Rik Ferguson, a hacking researcher with internet security firm Trend Micro, told the BBC: “With costs of up to £6 per message, this [scheme] can be extremely lucrative. The user won’t know this is taking place, even if they happen to be using the device at the same time, as the activity takes place within the device’s back-end infrastructure.”

Leading security company Symantec recently revealed that at least six types of malicious software have been found on phones using operating system Android, currently the most popular OS on the market.

Adrian Mursec, senior developer at theEword, said: “Malware is very bad news for users and businesses alike. Smartphone owners need to ensure they protect themselves by learning about their phone’s security settings and checking them regularly.

“Mobile marketing techniques can be very effective in bringing products and services to the attention of people who need them – but it is important to be vigilant and be certain that they are the real thing. If you are suspicious about an item of communication, or an app, do some research to find out whether it is genuine. Simply talking to friends or doing a quick online search can help.”

Written by Liane Baddeley

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 2 hours ago

Can you see yourself working here? http://t.co/pRR14vIXB1 If so, good news. We're #hiring http://t.co/evXMB6q2LT #Manchester #jobs

Reply Retweet Favourite
theEword - 19 hours ago

Good with a wand? We're looking for a Client Strategy Director to help us work our magic http://t.co/cgnGTglHBl #jobs http://t.co/Giw0RzK42P

Reply Retweet Favourite
theEword - 1 day ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmF0Cy #Manchester #digitaljobs http://t.co/GtnOrhSzxP

Reply Retweet Favourite
theEword - 2 days ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword