RSS LinkedIn Google Plus

Call us: 0800 014 9884

Bing Ads now includes Sitelink Extensions

Bing_Ads_now_includes_Sitelink_Extensions_12181

Bing Ads Sitelink Extensions

Bing Ads has made Sitelink Extensions available to advertisers throughout the Bing Yahoo Network.

Prior to the launch, Bing Ads conducted an extensive beta test which offered limited availability to the feature. Bing has reported that during the pilot stage, advertisers saw a 15 to 25 percent jump in click-through rates compared to standard search ads.

Now fully launched, Sitelink Extensions can be added through the Bing Ads interface. Once logged in, advertisers need to head to the Campaigns tab and click on the Ad Extensions sub tab. Then, selecting Add an Extension and Sitelink Extension will take advertisers to a new field where they can create Sitelinks for their campaign.

Increased click-through rates

Through including Sitelink Extensions in search ads, Bing Ads has suggested that advertisers will be able to drive deeper engagement with potential customers by allowing them to see relevant portions of a site. The Sitelinks will also allow additional information to be included with having to change text ads or keywords.

In a Bing blog post on Sitelink Extensions, Microsoft’s Rishi Bal said: “These additional text + URL pairs have the capability to help you drive improved ROI, so I encourage you to try them out today.”

Natalie Booth, online marketing manager at theEword, said: “Adding Sitelink Extensions to Bing Ads saw an increase in click-through rates during the beta test, so it will be interesting to see what results it brings when introduced to the UK.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

More on this story »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
theEword - 8 hours ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

Reply Retweet Favourite
theEword - 10 hours ago

Digital marketing tip #4: You must be mobile http://t.co/vBFOoo1NCR http://t.co/Cnk5ELCcrr

Reply Retweet Favourite
theEword - 13 hours ago

Madonna fell on stage at the BRIT awards and here’s how the internet is reacting: http://t.co/hnHhxTjp75

Reply Retweet Favourite
theEword - 1 day ago

Google gives businesses new features: http://t.co/ti7SVgbpei http://t.co/N0lND3Refw

Reply Retweet Favourite
theEword - 1 day ago

Google adds 'call-only' option to AdWords: http://t.co/444X5I4j1w http://t.co/GwGtdSbWT2

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword