RSS LinkedIn Google Plus

Call us: 0800 014 9884

Bing Ads now includes Sitelink Extensions

Bing_Ads_now_includes_Sitelink_Extensions_12181

Bing Ads Sitelink Extensions

Bing Ads has made Sitelink Extensions available to advertisers throughout the Bing Yahoo Network.

Prior to the launch, Bing Ads conducted an extensive beta test which offered limited availability to the feature. Bing has reported that during the pilot stage, advertisers saw a 15 to 25 percent jump in click-through rates compared to standard search ads.

Now fully launched, Sitelink Extensions can be added through the Bing Ads interface. Once logged in, advertisers need to head to the Campaigns tab and click on the Ad Extensions sub tab. Then, selecting Add an Extension and Sitelink Extension will take advertisers to a new field where they can create Sitelinks for their campaign.

Increased click-through rates

Through including Sitelink Extensions in search ads, Bing Ads has suggested that advertisers will be able to drive deeper engagement with potential customers by allowing them to see relevant portions of a site. The Sitelinks will also allow additional information to be included with having to change text ads or keywords.

In a Bing blog post on Sitelink Extensions, Microsoft’s Rishi Bal said: “These additional text + URL pairs have the capability to help you drive improved ROI, so I encourage you to try them out today.”

Natalie Booth, online marketing manager at theEword, said: “Adding Sitelink Extensions to Bing Ads saw an increase in click-through rates during the beta test, so it will be interesting to see what results it brings when introduced to the UK.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 3 days ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

Reply Retweet Favourite
theEword - 3 days ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

Reply Retweet Favourite
theEword - 4 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

Reply Retweet Favourite
theEword - 4 days ago

Hope everyone has a great week! http://t.co/obstuw2odL

Reply Retweet Favourite
theEword - 4 days ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

Reply Retweet Favourite

theEweekly Wrap: 3 Oct Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword