RSS LinkedIn Google Plus

Call us: 0800 014 9884

Bing updates focus on accuracy

Bing_updates_focus_on_accuracy_11081

Bing responds to human errors

Microsoft search engine Bing has announced the latest changes to its service, including improved handling of web addresses, more accurate use of recourse links and better related search suggestions.

In March 2012, Bing started to share news of its service updates; something which Google has been doing since late 2011. However, Bing’s approach is different to Google’s, as it focuses on key areas rather than detailing lots of minor changes.

In Bing’s latest report, one of these areas is the way in which the search engine handles URLs, colloquially known as web addresses. When people type queries into search boxes which resemble URLs, they often make spelling or typing errors, which search engines attempt to correct.

Dr Harry Shum, Bing’s corporate vice president of research and development, said in Bing’s blog post: “Because we’re all human, people use countless spelling variants. For instance, ‘facebook.com’ has over a thousand different variants such as ‘facebookc.om’, ‘facbook.com’, and ‘ww.faceboo.omc’. On top of the spelling errors, people don’t always know the correct URL. For example, Southwest Airlines is ‘southwest.com’ but some people attempt ‘swair.com’ expecting to arrive at Southwest’s homepage.”

More streamlined results

Dr Shum explained that his team has analysed billions of sessions to identify patterns. The findings have informed the latest update, which aims to provide the most likely resource sought by the user as Bing’s top search result.

Bing has also looked at its use of recourse links, which are suggestions made by the search engine which don’t entirely match the user’s search query. Sometimes, these results have been off-topic or unnecessary – as the topic sought has yielded plentiful relevant results on its own – so Bing has made changes to reduce superfluous suggestions.

Finally, Bing has updated its relevance scoring method to provide better related search suggestions, to ensure they direct the user to the most helpful choices. For example, when someone enters ‘aol.com’, they will be presented with a list of AOL service options all beginning with ‘AOL’, such as ‘AOL Download’ – rather than a list of more wordy options which might create confusion, such as ‘Free AOL 9.0 Download’.

Daniel Nolan, managing director at theEword, said: “If effective, Bing’s changes will certainly reduce frustration for the user and help produce a more streamlined, accurate experience. Simplicity has always been key to Google’s success and it seems that Bing is picking up on this.”

Written by Liane Baddeley

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 8 hours ago

Need #digitalmarketing training? Take advantage of our early bird offer of £149pp > http://t.co/57oLgmjJY4 http://t.co/yDwULWzC6S

Twitter
theEword - 11 hours ago

68% of voters think that Twitter is the best channel for marketing a business. Do you agree? > http://t.co/ePNRqVjH8i http://t.co/2k6TR8Kfeo

Twitter
theEword - 14 hours ago

Only 2 days until #LightaFireJo - don't worry, there's still time to sign up > http://t.co/rTLQsJeTIv http://t.co/NZLUPkhVJ6

Twitter
theEword - 16 hours ago

So what does it actually take to write amazing digital content? Find out with our free guide > http://t.co/HlpwVst5TP http://t.co/KidpjEGXFf

Twitter
theEword - 1 day ago

Do you need some #digitalmarketing training? Our workshops are back in September > http://t.co/FGkwyKaMCq http://t.co/FR2Ji6NZki

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword