RSS LinkedIn Google Plus

Call us: 0800 014 9884

Business people switch to iPhone

Business_people_switch_to_iPhone_9441

BlackBerry no longer favourite

A new smartphone survey has indicated that Apple’s iPhone is now the top choice for business people, beating long-term leader BlackBerry for the first time.

The research was undertaken by smartphone consultancy company iPass and documented the habits of 2,300 workers.

The results showed that 45 per cent of business users owned an iPhone, while 32 per cent opted for BlackBerry and 21 per cent used an alternative smartphone equipped with Google’s Android operating system.

Despite Android-based phones coming third in the survey, their percentage share has doubled since the previous year; while a further 11 per cent of those surveyed stated their intention to buy an Android phone in the following year.

Only 2.3 per cent of people said they would buy a BlackBerry next year – though it is important to note that the survey was partially undertaken during a temporary failure in BlackBerry’s service, which is likely to have biased the results.

iPhone attractive to business users

A comparatively huge 18 per cent of workers said they plan to buy an iPhone.

The iPhone 4 is compatible with Microsoft email servers and can be used with Office documents, making it more attractive to business users than ever before.

Other possible factors include the rising incidence of workers using their own smartphones for work instead of relying on models supplied by employers. Mainstream use of the iPhone has grown by 10 per cent since last year.

However, BlackBerry maker Research In Motion (RIM) plans to release the BBX operating system in early 2012, which may see the market shift yet again.

Daniel Nolan, general manager of theEword, said: “BlackBerry’s identity as a brand is very business-focused and has been for a long time. However, between RIM’s service outage in October and the business-friendly features of the latest iPhone, BlackBerry’s position in that market is no longer taken for granted.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 3 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 3 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 3 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 4 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 4 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword