RSS LinkedIn Google Plus

Call us: 0800 014 9884

Chrome website removed from SERPs

Chrome_removed_from_SERPs_9761

This post is sponsored by Google

Google has been forced to penalise its own Chrome browser in the SERPs after it was revealed to be participating in a sponsored posts SEO campaign, effectively buying links for the company.

The problem was first brought to light in a blog by Aaron Wall on SEObook, who found that the search term “this post is sponsored by Google” returned over 400 results. All of them contain thin content, a Google video ad, and link to the website for the Chrome browser. The controversy stems from Google’s Webmaster Guidelines stating that links purchased for advertising should include a rel=”nofollow” attribute in the link code – which these Chrome links do not.

Shooting yourself in the foot

Violations like this usually result in a penalty like that faced by JC Penney not so long ago: removal from the SERPs. And Google seems to be treating its own products no differently. The Chrome website and download page are both now missing from Google search results, while the support pages and Wikipedia entries rank top. It has not been revealed how long this penalty will last, but fortunately for Chrome, the PPC ad has not been affected.

Google has since stated that they only intended to buy online ads. Meanwhile, marketing agency Essence Digital has come forward, saying they were contracted to post video ads, and Google was unaware that they would appear in the form of sponsored posts containing links.

Mark Baker, online marketing manager at theEword, said: “This is really embarrassing for Google, as it breaks their own rules in terms of paid links and the Panda algorithm update. But it looks like Google wasn’t entirely to blame, and is now holding its hands up and facing the consequences. However, there are still some questions left unanswered: why did they sign up for video ads in the first place, and was anybody at the company checking the progress of the campaign?”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 21 hours ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 1 day ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 1 day ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 2 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword