RSS LinkedIn Google Plus

Call us: 0800 014 9884

Copywriting tips for Google Places

Copywriting_tips_for_Google_Places_7621

Optimising copy on Google Places

Implementing commercial copywriting best practice on Google Places can significantly boost search rankings, it has been claimed.

Geoff Kenyon, SEO consultant at Distilled, has written a blog on search industry news website SEOmoz entitled Optimising Your Google Places Page. He explained that Google is increasingly showing Places entries on its search engine results pages. As a result, he reasoned that optimising the listing can help many businesses gain a foothold on the first page of results.

During a wide-ranging article, Mr Kenyon suggested the person responsible for handling Google Places entries should provide as much text as possible. This includes giving as much information as possible in the additional details section, as well as completing the following optional text fields – email address, website, description and categories.

The importance of SEO keyword placement

It was also recommended that keywords should be used carefully. While Mr Kenyon advised companies to resist adding keywords to their trading name or business categories, he encouraged their use in the description. And as with all SEO commercial copywriting, the text must still be readable as opposed to blatantly stuffed with keywords.

He explained: “Do make an effort to strategically use your keywords in your description. Don’t keyword stuff, but word your description carefully and use your primary keyword phrases.”

Google Places enables businesses to create a company listing that can be accessed by the general public on Google Maps. In addition to text descriptions, users can also upload photos of their storefront and key products

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 20 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 1 day ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword