RSS LinkedIn Google Plus

Call us: 0800 014 9884

Doritos ad smashes viewing record

Doritos_ad_smashes_viewing_record_3861

Super Bowl ad overtakes M*A*S*H

The record for the world’s most watched TV ad has been smashed after more than 25 years.

Doritos’ Snack Attack Samurai, which aired in the US on Sunday, February 7th 2010, was seen by an estimated 116.2 million TV viewers, according to digital marketing analysts The Nielsen Company. The previous record-holder was an ad during the season finale of comedy classic M*A*S*H in 1983, which was viewed by 108.9 million people.

Doritos’ Snack Attack Samurai appeared in the fourth quarter of Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints. Several technology companies also performed well in the viewing stakes. An Electronic Arts video to promote the game Dante’s Inferno was the third most watched ad in the match, while domain name registrar Go Daddy’s TV Anchor came in at number 12 and Google’s Parisian Love was 25th. In total, there were 73 TV ads in Super Bowl XLIV.

Online marketing means added exposure

Pat McDonough, senior vice president for insights and analysis at The Nielsen Company, explained that these brands will enjoy further exposure through online marketing. “The Super Bowl remains the single largest television platform for marketers,” he said. “And with Super Bowl advertisers adding thousands

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
james_riches_swap

February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

More on this story »
theEword - 10 hours ago

Fancy a job in account management with a leading digital agency? Here’s your chance. Learn more about the role here: http://t.co/YOXrjnc0n6

Reply Retweet Favourite
theEword - 14 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

Reply Retweet Favourite
theEword - 14 hours ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

Reply Retweet Favourite
theEword - 16 hours ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

Reply Retweet Favourite
theEword - 3 days ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword