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Doritos ad smashes viewing record

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Super Bowl ad overtakes M*A*S*H

The record for the world’s most watched TV ad has been smashed after more than 25 years.

Doritos’ Snack Attack Samurai, which aired in the US on Sunday, February 7th 2010, was seen by an estimated 116.2 million TV viewers, according to digital marketing analysts The Nielsen Company. The previous record-holder was an ad during the season finale of comedy classic M*A*S*H in 1983, which was viewed by 108.9 million people.

Doritos’ Snack Attack Samurai appeared in the fourth quarter of Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints. Several technology companies also performed well in the viewing stakes. An Electronic Arts video to promote the game Dante’s Inferno was the third most watched ad in the match, while domain name registrar Go Daddy’s TV Anchor came in at number 12 and Google’s Parisian Love was 25th. In total, there were 73 TV ads in Super Bowl XLIV.

Online marketing means added exposure

Pat McDonough, senior vice president for insights and analysis at The Nielsen Company, explained that these brands will enjoy further exposure through online marketing. “The Super Bowl remains the single largest television platform for marketers,” he said. “And with Super Bowl advertisers adding thousands

Written by Richard Frost

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