RSS LinkedIn Google Plus

Call us: 0800 014 9884

Doritos ad smashes viewing record

Doritos_ad_smashes_viewing_record_3861

Super Bowl ad overtakes M*A*S*H

The record for the world’s most watched TV ad has been smashed after more than 25 years.

Doritos’ Snack Attack Samurai, which aired in the US on Sunday, February 7th 2010, was seen by an estimated 116.2 million TV viewers, according to digital marketing analysts The Nielsen Company. The previous record-holder was an ad during the season finale of comedy classic M*A*S*H in 1983, which was viewed by 108.9 million people.

Doritos’ Snack Attack Samurai appeared in the fourth quarter of Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints. Several technology companies also performed well in the viewing stakes. An Electronic Arts video to promote the game Dante’s Inferno was the third most watched ad in the match, while domain name registrar Go Daddy’s TV Anchor came in at number 12 and Google’s Parisian Love was 25th. In total, there were 73 TV ads in Super Bowl XLIV.

Online marketing means added exposure

Pat McDonough, senior vice president for insights and analysis at The Nielsen Company, explained that these brands will enjoy further exposure through online marketing. “The Super Bowl remains the single largest television platform for marketers,” he said. “And with Super Bowl advertisers adding thousands

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 1 hour ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmF0Cy #Manchester #digitaljobs http://t.co/GtnOrhSzxP

Reply Retweet Favourite
theEword - 23 hours ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite
theEword - 1 day ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite
theEword - 1 day ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword