RSS LinkedIn Google Plus

Call us: 0800 014 9884

Evi app may be penalised by Apple

Evi_app_may_be_penalised_by_Apple_10201

Evi ‘confusingly similar’ to Siri?

Evi, a British smartphone application offering a similar service to Apple’s personal assistant app Siri, may be removed from Apple’s App Store.

According to the Guardian, Apple has warned Evi’s Cambridge-based manufacturer True Knowledge that the product is being reviewed in relation to the App Store’s terms and conditions, section 8.3 of which disallows apps considered to be ‘confusingly similar’ to Apple’s own products.

Both services use voice recognition to find mobile internet data to assist users. However, Siri is US-focused, while Evi favours the UK – including the ability to search British maps and businesses and better understand British regional accents.

Evi is already popular

Siri is integrated into the iPhone 4S, the launch of which in autumn 2011 led to some speculation that the app may even pose a serious threat to Google, due to its convenient search capabilities. Both Siri and Evi use a speech analysis system named Nuance for iPhone use, but Evi can also be used on handsets which employ the Android operating system, for which it uses Google’s own speech recognition programme.

Like all products in the App Store, Evi was checked by Apple before going on sale. The company usually only removes products if it finds that they have hidden certain functions for the review stage or inserted additional ones afterwards.

Evi has been available via the App Store for three weeks and has proven popular. The Guardian reported True Knowledge chief executive William Tunstall-Pedoe as saying that it has been downloaded nearly 500,000 times.

Mark Baker, online marketing manager at theEword, said: “It seems that Evi may become a victim of its own success – though only within the realm of the App Store. As it can also be used on non-Apple phones, it may continue to do well.”

Written by Liane Baddeley

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 11 hours ago

If you couldn't make #LightaFireJo you're in luck we've written a blog about the night for you http://t.co/UQwI3H4AZd http://t.co/KN76TXtMjG

Twitter
theEword - 16 hours ago

Want to write great content your customers will love? We've put together a guide to help you > http://t.co/1ceo7DWEdf http://t.co/FEuNEf5uVD

Twitter
theEword - 1 day ago

We're glad everyone enjoyed #LightaFireJo and all of Jo's inspirational stories. Here's our blog about the night > http://t.co/3V6vtUljUh

Twitter
theEword - 3 days ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 3 days ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword