RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook app store introduced

Facebook_app_store_introduced_11041

The Facebook App Centre

Facebook has introduced an App Centre, where its members can browse apps that are highly rated by their friends.

The Facebook app store is set to include around 600 popular and upcoming apps. Facebook members will be able to view a personalised list based on what their friends most use. They will also be shown recommended apps that are tailored to their tastes based on their previous Facebook activity.

The Facebook App Centre will only contain apps that have been well received by their users. Matt Wyndowe, games product manager at Facebook, said: “It only lists high-quality apps, based on feedback from people who use the app.” The exclusive selection of top quality apps could result in people turning to Facebook when searching for a popular or trending app.

Improving face-time

A recent report conducted by Reuters and Ipsos has found that 35 per cent of Facebook members have become less engaged with the social network over the last six months. Meanwhile, only 20 per cent have increased their time on the site. The new App Centre could be an attempt to keep people engaged with the social network as the new store gives members more of a reason to stay on the social network.

Daniel Nolan, managing director at theEword, said: “The introduction of the Facebook app store could help to increase the amount of time members spend on the site. As recommendations are from friends, people are more likely to trust the review and become intrigued by the app.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 7 mins ago

Want to work for a leading #digitalagency? Check out our latest job vacancies > http://t.co/0NDVdkI5Bo http://t.co/PdSHO3NGTf

Reply Retweet Favourite
theEword - 4 hours ago

#Mobilegeddon has arrived. You don't have to be Bruce Willis to do something about it > http://t.co/VKh5SS5NZK http://t.co/6ngsznHE5S

Reply Retweet Favourite
theEword - 18 hours ago

We're looking for someone to be our new relationship manager. Is that you? > http://t.co/G4GGvDjZ61 http://t.co/9wu0tcU4hg

Reply Retweet Favourite
theEword - 21 hours ago

Make sure you're writing great #content with these 5 #tips > http://t.co/7VCucBCR6x

Reply Retweet Favourite
theEword - 22 hours ago

Only 1 more sleep until Google unleash their mobile update. Is your website mobile friendly? http://t.co/sMK1coAVLa http://t.co/ugTKDQj39B

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword