RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook improves page analytics

Facebook_improves_page_analytics_10231

Facebook rolls out real-time analytics

Facebook is set to introduce real-time analytics for Pages. This addition will enable administrators to view activity on the social media site as it happens.

The analytics update will occur on Facebook Insights – a tool which allows administrators to see metrics for their Pages. The live data will be available for Page administrators around the globe and it has been speculated that it will include real-time results for People Talking About This and Reach. In regards to the analytics tool, Facebook stated: “By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, admins and developers are better equipped to improve their business with Facebook.”

This Facebook update comes months after Google Analytics upgraded its services to include real-time analytics. The live data from Google enables businesses to analyse the performance of their site, and see the immediate effect on traffic following a social media update or advertisement launch.

Advantages of real-time analytics for Facebook Brand Pages

The real-time analytics within Facebook Insights should help businesses to document the success of their social media campaigns. They will able to measure the immediate impact of their content and advertising, and review if they have been able to engage successfully with Facebook fans.

Richard Frost, managing editor at theEword, said: “The Facebook Insights real-time analytics will be a useful tool for companies looking to improve their social media presence as they will be able to see instant results and tweak their approach if they do not receive the desired amount of attention.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 15 hours ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

Reply Retweet Favourite
theEword - 21 hours ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

Reply Retweet Favourite
theEword - 2 days ago

"Engage. Engage. Engage with your audience." #GoogletheEword http://t.co/l6bRmPVx3r

Reply Retweet Favourite
theEword - 2 days ago

"3. The journey. Take the time to understand the journey your customers go through before converting" #GoogletheEword

Reply Retweet Favourite
theEword - 2 days ago

"2. Channels. How are you going to engage with your audience?" #GoogletheEword

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword