RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook improves page analytics

Facebook_improves_page_analytics_10231

Facebook rolls out real-time analytics

Facebook is set to introduce real-time analytics for Pages. This addition will enable administrators to view activity on the social media site as it happens.

The analytics update will occur on Facebook Insights – a tool which allows administrators to see metrics for their Pages. The live data will be available for Page administrators around the globe and it has been speculated that it will include real-time results for People Talking About This and Reach. In regards to the analytics tool, Facebook stated: “By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, admins and developers are better equipped to improve their business with Facebook.”

This Facebook update comes months after Google Analytics upgraded its services to include real-time analytics. The live data from Google enables businesses to analyse the performance of their site, and see the immediate effect on traffic following a social media update or advertisement launch.

Advantages of real-time analytics for Facebook Brand Pages

The real-time analytics within Facebook Insights should help businesses to document the success of their social media campaigns. They will able to measure the immediate impact of their content and advertising, and review if they have been able to engage successfully with Facebook fans.

Richard Frost, managing editor at theEword, said: “The Facebook Insights real-time analytics will be a useful tool for companies looking to improve their social media presence as they will be able to see instant results and tweak their approach if they do not receive the desired amount of attention.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword