RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook loses millions of users in US

Facebook_loses_millions_of_users_in_US_1394

Total Facebook users dropping

Official statistics from Nielsen have revealed a decline in the total active users of Facebook, with usage of the social media service reduced in both the UK and the US.

The total number of users of Facebook in the UK had previously reached 28 million, but is now around 26 million. There has been an even greater decease in the total number of visitors to the service from the USA, with 142 million people using Facebook in April 2013, compared to 153 million for the same period in 2012. Peak Facebook membership in the United States was 158 million in August 2012, meaning the total reduction in users is around 16 million.

Facebook remains well ahead of their competitors in terms of total users, despite Google+ overtaking Twitter as the second most popular choice at the start of 2013. This can largely be attributed to the growth of Facebook in developing nations where widespread internet access has only become available recently. In total, Facebook claims 1.11 billion worldwide users, up 23 per cent from the 2012 figure.

Facebook profits remain strong

Despite the decrease in users for Facebook in key customer areas, overall the company remains highly successful. Facebook made profits of $219m (£141m) in the first three months of the year, compared to $205m in the corresponding period from 2012. Revenues in the first quarter totalled $1.46bn (£1bn), versus $1.06bn (£680m) in 2012. Mobile advertisements for Facebook have also improved, accounting for 30 per cent of total advertising revenues in the first quarter, up from 23 per cent in the final months of 2012.

Kleon West, business development manager at theEword remarked: “While Facebook will be disappointed to see that they have lost a significant number of users, they remain by far the market leader and profits are still extremely healthy. It remains to be seen if we will see Facebook making any significant changes in the near future in an attempt to attract new members, or win back those users who have departed the service recently”.

Written by ben_dudley_swapBen Dudley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 7 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 13 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword