RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook may launch a smartphone

Facebook_may_launch_a_smartphone_10951

Smartphone engineers hired

It has been reported that social media giant Facebook may launch its own smartphone within the next year.

According to the technology blog of US newspaper the New York Times, which cites anonymous Facebook workers as its main sources, new recruitment activity at the company has included smartphone engineers and internal discussions have included future plans for mobile development.

NYT journalist Nick Bilton said in his blog post: “One Facebook employee said the phone project had been rebooted several times because Facebook originally thought it could figure out hardware on its own. The company has since learned that it needed to bring in people with phone-making experience [...] So it is hiring hardware engineers to work with a phone manufacturer and design the shape, style and inner workings of a Facebook phone.”

Bid to improve mobile strategy

Facebook’s recent initial public offering (IPO) on the stock market has led to a great deal of speculation about its mobile strategy, as the business admitted before floating that its advertising model was based on desktop presentation and it was therefore difficult to monetise the increasing amount of mobile access.

Its attempts to redress this situation have included the recent launch of the App Centre, which aims to highlight the best applications available online, including its own products and those of other companies such as Apple and Google – though users need to go outside the store to download externally-produced apps.

Tom Glass, creative director at theEword, said: “Despite being seen as a groundbreaker and leader in many respects, Facebook has been slow to respond to the explosive growth in smartphone use and may see launching its own handset as a way to really make its presence felt in that market.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 12 hours ago

We scooped Silver in the Sites and Search category! No Gold was awarded. #Fresh2014

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword