RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook may launch a smartphone

Facebook_may_launch_a_smartphone_10951

Smartphone engineers hired

It has been reported that social media giant Facebook may launch its own smartphone within the next year.

According to the technology blog of US newspaper the New York Times, which cites anonymous Facebook workers as its main sources, new recruitment activity at the company has included smartphone engineers and internal discussions have included future plans for mobile development.

NYT journalist Nick Bilton said in his blog post: “One Facebook employee said the phone project had been rebooted several times because Facebook originally thought it could figure out hardware on its own. The company has since learned that it needed to bring in people with phone-making experience [...] So it is hiring hardware engineers to work with a phone manufacturer and design the shape, style and inner workings of a Facebook phone.”

Bid to improve mobile strategy

Facebook’s recent initial public offering (IPO) on the stock market has led to a great deal of speculation about its mobile strategy, as the business admitted before floating that its advertising model was based on desktop presentation and it was therefore difficult to monetise the increasing amount of mobile access.

Its attempts to redress this situation have included the recent launch of the App Centre, which aims to highlight the best applications available online, including its own products and those of other companies such as Apple and Google – though users need to go outside the store to download externally-produced apps.

Tom Glass, creative director at theEword, said: “Despite being seen as a groundbreaker and leader in many respects, Facebook has been slow to respond to the explosive growth in smartphone use and may see launching its own handset as a way to really make its presence felt in that market.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 2 days ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 2 days ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword