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Facebook takes a third of the US display ad market

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Facebook just keeps getting better

Facebook’s continuing success can be seen once again in its current domination of the US online display ad market.

Approximately 1.11 trillion display ads were shown to US internet users in the first quarter of this year, according to research compiled by website traffic counter comScore. Their insights revealed that 346 billion impressions came from Facebook, accounting for 31.2 per cent of the total.

Facebook can attribute this success not only to its increasing popularity following The Social Network film, but also to the quality and originality of designs coming through from advertisers on their site. comScore’s executive vice president Jeff Hackett claims: “We are now seeing more than one trillion display ads delivered every single quarter. And it

Written by Nicola Hughes

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theEword - 13 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 14 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 1 day ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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