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Facebook takes a third of the US display ad market

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Facebook just keeps getting better

Facebook’s continuing success can be seen once again in its current domination of the US online display ad market.

Approximately 1.11 trillion display ads were shown to US internet users in the first quarter of this year, according to research compiled by website traffic counter comScore. Their insights revealed that 346 billion impressions came from Facebook, accounting for 31.2 per cent of the total.

Facebook can attribute this success not only to its increasing popularity following The Social Network film, but also to the quality and originality of designs coming through from advertisers on their site. comScore’s executive vice president Jeff Hackett claims: “We are now seeing more than one trillion display ads delivered every single quarter. And it

Written by Nicola Hughes

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