RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook tests mobile ads

Facebook_tests_mobile_ads_11901

The next step for Facebook

Facebook has confirmed that it is currently beta testing its own mobile ad network.

The social network revealed yesterday it is running a ‘small test’, where the user’s Facebook data is used to display targeted banner and interstitial ads on third party apps and mobile websites. Unlike other ad networks that use cookies to target ads, Facebook’s network can access any demographic data on the user’s profile, as well as their Likes and any apps they have linked to their Facebook account. The ads therefore provide a higher degree of targeting, but can only be displayed when the user is logged in.

Facebook has long been expected to try new ways of monetising its mobile users, but the decision to become a ‘network’ and display ads on third party apps and sites instead of within its own app is wise. Josh Constine at TechCrunch commented, “If you were looking for a big new way Facebook could make money but avoid hurting its user experience, here it is.”

Turning the tide

A Facebook spokesperson revealed they had already been testing similar ads on Zynga.com for several months. The mobile ad network could therefore be a test for a bigger project, to rival the Google display network.

The mobile ad network could be an attempt at turning the tide for the company, following a slump in the value of Facebook shares to just $17.55. There was a jump in value following Zuckerberg appearing at a conference in San Francisco last week, while yesterday’s revelations pushed shares up to $21.87.

Natalie Booth, online marketing manager at theEword, said: “Facebook’s mobile presence has always been seen as a stumbling block, as there would have to be a compromise between ads and user experience within the app. If the company launches a display ad network, they will of course bypass this, and furthermore there will be a lot of advertisers willing to pay big money to use Facebook’s data.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword