RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook tests mobile ads

Facebook_tests_mobile_ads_11901

The next step for Facebook

Facebook has confirmed that it is currently beta testing its own mobile ad network.

The social network revealed yesterday it is running a ‘small test’, where the user’s Facebook data is used to display targeted banner and interstitial ads on third party apps and mobile websites. Unlike other ad networks that use cookies to target ads, Facebook’s network can access any demographic data on the user’s profile, as well as their Likes and any apps they have linked to their Facebook account. The ads therefore provide a higher degree of targeting, but can only be displayed when the user is logged in.

Facebook has long been expected to try new ways of monetising its mobile users, but the decision to become a ‘network’ and display ads on third party apps and sites instead of within its own app is wise. Josh Constine at TechCrunch commented, “If you were looking for a big new way Facebook could make money but avoid hurting its user experience, here it is.”

Turning the tide

A Facebook spokesperson revealed they had already been testing similar ads on Zynga.com for several months. The mobile ad network could therefore be a test for a bigger project, to rival the Google display network.

The mobile ad network could be an attempt at turning the tide for the company, following a slump in the value of Facebook shares to just $17.55. There was a jump in value following Zuckerberg appearing at a conference in San Francisco last week, while yesterday’s revelations pushed shares up to $21.87.

Natalie Booth, online marketing manager at theEword, said: “Facebook’s mobile presence has always been seen as a stumbling block, as there would have to be a compromise between ads and user experience within the app. If the company launches a display ad network, they will of course bypass this, and furthermore there will be a lot of advertisers willing to pay big money to use Facebook’s data.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 10 hours ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 12 hours ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

Twitter
theEword - 13 hours ago

Got a spare 1 minute and 6 seconds? Spend it enjoying 11 of the best Vines from July https://t.co/jNm70F1oRy

Twitter
theEword - 15 hours ago

Make sure you know how to write great #digital content with our free #guide > http://t.co/XSmX4uRoBS http://t.co/PVDE7J7Ff3

Twitter
theEword - 1 day ago

Feel like you should know more about #digital? Book a place at our Eworkshop in September > http://t.co/APGqNn68zD http://t.co/JsCIkm6Wbm

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword