RSS LinkedIn Google Plus

Call us: 0800 014 9884

February search volume share dips for Google

February_search_volume_share_dips_for_Google_10051

UK search in February

UK search engine market share stats for February 2012 have been released by digital intelligence service Experian Hitwise.

For the four weeks ending 4th February 2012, Google.com and Google.co.uk achieved a combined total of 90.84 per cent of search volume. This is slightly down compared to its very favourable January 2012 search engine market share, but remains higher than its share at the end of 2011. Meanwhile, other search engines managed to marginally boost their market share in the same four-week period. Bing received 3.78 per cent of search volume, Yahoo 2.31 and Ask 1.83 per cent of UK search volume.

Some of the fastest rising search terms for the week ending 4th Feb include transfer deadline day rumours and footballer Thomas Eisfeld, snow warnings, and the Happy Mondays reunion tour that was announced for May 2012.

Google changing constantly

It has been a busy month for Google, with 17 tweaks made to the search algorithm including yet another Google Panda update. There were changes to the user experience too, with the introduction of the controversially self-serving Search plus Your World. Rival companies including Twitter and Facebook blasted the search giant for favouring Google+ pages and profiles in results, even when the user is logged out .

Over in the US meanwhile, Google.com received 66.84 per cent of US search volume, a big gain on last month, while Yahoo boasts 14.46 and Bing catches up with 12.98 per cent.

Here are the UK search engine market share stats for February 2012 in full:


UK Search Engine February 2012 share (%) January 2012 share (%) Change
Google 90.84 91.28 -0.44
Bing 3.78 3.64 +0.14
Yahoo 2.31 2.22 +0.09
Ask 1.83 1.74 +0.09
Others 1.24 1.12 +0.12

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
james_riches_swap

February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

More on this story »
theEword - 2 hours ago

YouTube music awards 2015 will feature exclusive videos: http://t.co/cMUHfvMAGp

Reply Retweet Favourite
theEword - 19 hours ago

Fancy a job in account management with a leading digital agency? Here’s your chance. Learn more about the role here: http://t.co/YOXrjnc0n6

Reply Retweet Favourite
theEword - 24 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

Reply Retweet Favourite
theEword - 1 day ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

Reply Retweet Favourite
theEword - 1 day ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword