RSS LinkedIn Google Plus

Call us: 0800 014 9884

Fortune 500 SEO criticised

Fortune_500_SEO_criticised_3921

Paid and organic search shortfall

Fortune 500 companies are failing to coordinate paid and organic search strategies, suggesting that PPC and commercial copywriting divisions need to work more closely together.

Natural Search Trends of the Fortune 500, a report from SEO specialist Conductor, has discovered that America’s biggest businesses collectively spent about £2.1 million daily on PPC keywords. However, only 25 per cent of those paid keywords also appeared in the top 50 organic results on search engines like Google, Bing and Yahoo in the last quarter of 2009. This is actually a small improvement on a year earlier when the figure was just 17 per cent, reports Online Media Daily.

Majority miss top 100 ranking for natural search

Furthermore, the majority of Fortune 500 companies made almost no impression whatsoever on organic search results. The report claimed that businesses did not rank inside the top 100 natural search results for 52 per cent of the PPC keywords they paid for.

Nathan Safran, senior research analyst at Conductor Research, was surprised by the findings. “Since they spend all that money on paid search keywords, you would expect these companies would want the keywords in natural search to correlate with investments on the other side and make them as visible as possible,” he said.

Many online marketing experts concentrate on paid search at the expense of natural search. Paid search, which typically takes the form of sponsored PPC links at the top and right-hand side of search engine results pages, is an important lead generator. But natural SEO, which commercial copywriting divisions can push through relevant content and links, can also drive significant levels of traffic to websites.

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 9 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/gRLIHJfEs0 http://t.co/v15rnn7sJ1

Reply Retweet Favourite
theEword - 13 hours ago

Experienced in #digitalmarketing? Grow your career as our Client Strategy Director > http://t.co/My4HS5vyvq http://t.co/sclpAp4zAL

Reply Retweet Favourite
theEword - 19 hours ago

Here’s our Official UK Midweek Top 10 digital marketing rundown > http://t.co/gKxbBbu0xR http://t.co/go1Iiu3ZjA

Reply Retweet Favourite
theEword - 20 hours ago

What's it like behind the scenes at theEword? Follow us on Instagram to find out > http://t.co/KlFoK3v8Eu http://t.co/SIaU0RFGS7

Reply Retweet Favourite
theEword - 1 day ago

"81% B2B purchase cycles start with online search" - make sure you're the company they find http://t.co/15szr5BYJV #proman #digitalmarketing

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword