RSS LinkedIn Google Plus

Call us: 0800 014 9884

German state bans the Facebook Like button

German_state_bans_the_Facebook_Like_button_8671

No Likes allowed

The north German state of Schleswig-Holstein has banned the use of the Facebook Like button.

The Independent Centre for Privacy Protection (ULD) under Commissioner Thilo Weichert announced the ban in an official press release on Friday, 19 August. The ULD explains: “Whoever visits facebook.com or uses a plug-in must expect that he or she will be tracked by the company for two years. Facebook builds a broad individual and for members even a personalised profile. Such a profiling infringes German and European data protection law.”

The ruling requires any websites operating within Schleswig-Holstein to deactivate any Like plug-ins, as well as shut down any fan pages. Any site owners not complying by 30 September 2011 could face a fine of €50,000 (£44,000). Meanwhile, the ULD urges web users to “keep their fingers from clicking on social plug-ins such as the “like”-button and not to set up a Facebook account if they wish to avoid a comprehensive profiling by this company.”

A history of privacy

A Facebook spokesman said they “firmly reject” the ULD’s claims, as only minimal information is transferred by the Like button, which furthermore is deleted after 90 days. However, it’s not the first time attention has been drawn to strict German privacy laws. National data protection official Johanned Caspar recently wrote to the social media site, demanding it stop its facial recognition tagging feature. Back in January, Google Analytics was banned over fears it tracked user web behaviour.

Richard Frost, managing editor of theEword commented: “Privacy is of course a major concern these days. However, unlike browser cookies or facial recognition, the use of the Like button is an entirely personal choice; banning it seems a little over-cautious.”

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 16 hours ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite
theEword - 22 hours ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 2 days ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 2 days ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite
theEword - 2 days ago

Animated carousel or static banner. What's best for your website? #CRO http://t.co/36tonGGasd http://t.co/kSoOwJnEhl

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword