RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google algorithm now punishes content pirates

Google_algorithm_now_punishes_content_pirates_11601

Google Pirate algorithm update

Google has adjusted its search algorithm to penalise sites that publish copyright material, with changes taking effect today.

In an Inside Search blog post published on Friday, Google’s senior vice president of engineering Amit Singhal revealed a new signal would be used by the algorithm that ranks sites in search results. From today, domains or URLs with a high number of copyright removal notices will be penalised in rankings. Singhal said the changes “should help users find legitimate, quality sources of content more easily”.

Copyright removal notices can be sent to Google by anyone; over 4.3 million URLs were processed in the last 30 days alone. Unlike the manual penalties given to sites for black hat SEO practices, the ‘pirate penalty’ is being described by Google as an algorithm signal like Panda or Penguin, applied across all search results. Singhal suggested this is because “only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law”.

The YouTube loophole

Google has often been criticised by the film and music industries for a lax stance on copyright infringement. In January 2012 the company was called a ‘piracy leader‘ by Rupert Murdoch as it profits from adverts shown around pirated content on YouTube. However, YouTube itself will most likely not be affected by the pirate penalty – the site’s internal reporting and removal process will still take place, with its rankings remaining untarnished. Google confirmed that this is the case for any “popular user-generated content sites”.

Richard Frost, managing editor at theEword, commented: “It looks like Google is letting its algorithm do the hard work, which could be a wise move; this way, the company can’t be accused of censorship, and is keeping the music and film industries happy without taking the law into its own hands. However, the recent Google Transparency Report showed the company receives an astonishing number of requests, so we may see a large number of sites suffering.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 3 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/gRLIHJfEs0 http://t.co/v15rnn7sJ1

Reply Retweet Favourite
theEword - 6 hours ago

Experienced in #digitalmarketing? Grow your career as our Client Strategy Director > http://t.co/My4HS5vyvq http://t.co/sclpAp4zAL

Reply Retweet Favourite
theEword - 13 hours ago

Here’s our Official UK Midweek Top 10 digital marketing rundown > http://t.co/gKxbBbu0xR http://t.co/go1Iiu3ZjA

Reply Retweet Favourite
theEword - 14 hours ago

What's it like behind the scenes at theEword? Follow us on Instagram to find out > http://t.co/KlFoK3v8Eu http://t.co/SIaU0RFGS7

Reply Retweet Favourite
theEword - 19 hours ago

"81% B2B purchase cycles start with online search" - make sure you're the company they find http://t.co/15szr5BYJV #proman #digitalmarketing

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword