RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google Analytics to hide some search terms

Google_Analytics_to_hide_some_search_terms_9171

Mixed reaction to change

A change to Google Analytics means that SEO practitioners will no longer be able to identify keywords searched for by users who are signed into Google.

The move has caused consternation in some quarters and a more relaxed reaction in others, with a debate emerging about its likely impact on businesses specialising in search engine optimisation.

Google Analytics stated via its blog that all SEO traffic will still be measured and the vast majority of data collected will still be visible. However, it will no longer be possible to see exactly which search terms were used by signed-in Google members.

The company has cited online privacy as the main reason for the change.

“As search becomes an increasingly customised experience, [...] we believe that protecting these personalised search results is important,” said Amy Chang of Google Analytics.

Most data still available

“When a signed in user visits your site from an organic Google search, [Analytics] will continue to recognise the visit as Google ‘organic’ search, but will no longer report the query terms that the user searched.”

Chang added: “Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in.”

Nevertheless, there have been furious reactions from some industry commentators.

“This is what I call hypocrisy at work,” said Joost de Valk, on SEO Book. “Google cares about your privacy, unless they make money on you, then they don’t. The fact is that due to this change, AdWords gets favoured over organic results.”

Another popular opinion, however, is that it is too early to tell what the full consequences of the change will be.

Daniel Nolan, general manager of theEword, said: “It is inevitable that some SEO companies are concerned by this, as essentially there will be less information available. But as it is only one section of data, a ‘wait and see’ approach is probably best.”

Written by Liane Baddeley

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 3 hours ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite
theEword - 5 hours ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite
theEword - 6 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

Reply Retweet Favourite
theEword - 8 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

Reply Retweet Favourite
theEword - 18 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword