RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google Analytics to hide some search terms

Google_Analytics_to_hide_some_search_terms_9171

Mixed reaction to change

A change to Google Analytics means that SEO practitioners will no longer be able to identify keywords searched for by users who are signed into Google.

The move has caused consternation in some quarters and a more relaxed reaction in others, with a debate emerging about its likely impact on businesses specialising in search engine optimisation.

Google Analytics stated via its blog that all SEO traffic will still be measured and the vast majority of data collected will still be visible. However, it will no longer be possible to see exactly which search terms were used by signed-in Google members.

The company has cited online privacy as the main reason for the change.

“As search becomes an increasingly customised experience, […] we believe that protecting these personalised search results is important,” said Amy Chang of Google Analytics.

Most data still available

“When a signed in user visits your site from an organic Google search, [Analytics] will continue to recognise the visit as Google ‘organic’ search, but will no longer report the query terms that the user searched.”

Chang added: “Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in.”

Nevertheless, there have been furious reactions from some industry commentators.

“This is what I call hypocrisy at work,” said Joost de Valk, on SEO Book. “Google cares about your privacy, unless they make money on you, then they don’t. The fact is that due to this change, AdWords gets favoured over organic results.”

Another popular opinion, however, is that it is too early to tell what the full consequences of the change will be.

Daniel Nolan, general manager of theEword, said: “It is inevitable that some SEO companies are concerned by this, as essentially there will be less information available. But as it is only one section of data, a ‘wait and see’ approach is probably best.”

Written by Liane Baddeley

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 2 hours ago

#Mobilegeddon has arrived. You don't have to be Bruce Willis to do something about it > http://t.co/VKh5SS5NZK http://t.co/6ngsznHE5S

Reply Retweet Favourite
theEword - 17 hours ago

We're looking for someone to be our new relationship manager. Is that you? > http://t.co/G4GGvDjZ61 http://t.co/9wu0tcU4hg

Reply Retweet Favourite
theEword - 19 hours ago

Make sure you're writing great #content with these 5 #tips > http://t.co/7VCucBCR6x

Reply Retweet Favourite
theEword - 21 hours ago

Only 1 more sleep until Google unleash their mobile update. Is your website mobile friendly? http://t.co/sMK1coAVLa http://t.co/ugTKDQj39B

Reply Retweet Favourite
theEword - 23 hours ago

We've got our #Google event this week. Have you got any questions for Google? Send them to #GoogletheEword http://t.co/dv06aY9rPF

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword