RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google announces disavow links tool

Google_announces_disavow_links_tool_for_webmasters_12211

Cutts announces disavow tool

Google has announced the launch of a new disavow links tool, allowing webmasters to undo bad SEO.

The tool was first announced by distinguished engineer Matt Cutts at a conference in Las Vegas yesterday, before an official Webmaster Central blog post revealed all the details. The tool – which is currently live in Webmaster Tools – allows users to specify certain links to their site that they want Google to ignore. Google said:

“If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.”

However, the blog post was also quick to point out that “this is a strong suggestion rather than a directive”, while the recrawl and reindex process could take “multiple weeks” – in short, this is no quick fix.

Repairing the damage

The launch of a Google disavow links tool has been widely anticipated ever since Cutts hinted it was on the agenda in June 2012. In a shock development, Bing launched a disavow links tool first, but it is Google’s tool that the SEO industry has been waiting for.

In the aftermath of Google’s Panda and Penguin algorithm updates, many sites that had previously used black hat SEO techniques and low quality link building methods suffered devastating drops in rankings. According to the official blog post, “the primary purpose of this tool is to help clean up if you’ve hired a bad SEO or made mistakes in your own link-building”, suggesting some of this damage could be undone. It could also help sites that have been victims of malicious negative SEO, although Google claims it already has measures in place to prevent this.

Natalie Booth, online marketing manager at theEword, said: “Google has effectively launched an ‘undo’ button for links, which will be invaluable for companies trying to repair their previous mistakes. Of course, prevention is better than cure, so it’s important for companies to rethink their strategy as Google becomes increasingly focused on quality.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

james_riches_swap

February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

More on this story »

Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

More on this story »

Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

More on this story »
theEword - 18 hours ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

Reply Retweet Favourite
theEword - 21 hours ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

Reply Retweet Favourite
theEword - 22 hours ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

Reply Retweet Favourite
theEword - 2 days ago

How to write content good enough for the red carpet: http://t.co/OJ73x8QklT http://t.co/BU1M2wvsVH

Reply Retweet Favourite
theEword - 2 days ago

Digital marketing tip #7: The Devils in the data http://t.co/vBFOoo1NCR http://t.co/MLqGBjofRs

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword