RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google announces strong Q1 results

Google_announces_strong_Q1_results_10571

Google Q1 success

The Google Q1 results show an increase in earnings and gross revenues, both of which are significantly higher than the 2011 Q1 return.

Google has seen an increase in gross revenue of 24 per cent in comparison to the first quarter of 2011. The Q1 return during 2011 was $8.58 billion (£5.39 billion), while in 2012 Google managed to gain a gross income of $10.65 billion (£6.69 billion) before traffic acquisition costs.

A Google Investor Relations blog post highlights exactly how the search engine giant has been able to increase its earnings so significantly. Google-owned sites helped to create a large percentage of the total overall Q1 revenue by generating $7.31 billion (£4.59 billion). The post also suggests that revenues created from partner sites, international profits and paid clicks were also on the increase.

Google and pay-per-click

While there were plenty of highs within the Q1 results, Google pay-per-click (PPC) fell by 6 per cent. This is the second quarter that it has been in decline. It could be suggested that this dip is a result of foreign exchange rates and an increase in mobile browsing, where advertising space is cheaper.

In a Youtube post about Google Q1 Results, Larry Page, chief executive at Google, said: “If anything, lower CPCs give better return on advertising spend: it’s a lower cost so a better return on investment for advertisers.”

Natalie Booth, assistant marketing manager at theEword, stated: “The Q1 results show an exponential growth for the company. The dip in cost-per-click is a problem that Google should be able to reverse as mobile browsing becomes increasingly popular. What’s more, the new Google PPC automation tool introduced this week could result in a surge of smaller businesses getting involved in PPC advertising.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 13 hours ago

Feeling bamboozled by digital marketing? We bust those pesky myths and reveal the truth > http://t.co/No07wPoxAv http://t.co/G8lrQ5hyPg

Reply Retweet Favourite
theEword - 19 hours ago

We'll be hosting a Q&A as part of our event with #Google. To be apart of this send your questions to #GoogletheEword http://t.co/9RVrMnlc4g

Reply Retweet Favourite
theEword - 24 hours ago

We're looking someone talented and charismatic to be our relationship manager. Is that you? > http://t.co/e1f4lDnehU http://t.co/iaxlLyLpAe

Reply Retweet Favourite
theEword - 2 days ago

Where better to get your Google questions answered than from Google themselves? #GoogletheEword http://t.co/QNF8zPrqVL

Reply Retweet Favourite
theEword - 2 days ago

Do you want to write award winning #content? Here's some #tips > http://t.co/2Tpx8Ad9Mu http://t.co/KKcbLi2ehG

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword