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Google Caffeine may be going live today

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Google launching Caffeine today?

The launch of Google Caffeine may have begun, according to speculation from SEO news website SearchEngineRountable.com. The site has said a number of webmasters are reporting the new Google indexing algorithm has been moved to a selection of the search company’s data centres.

The article lists a collection of the Google servers reported to be running the using the latest update to the search engine. These include http://209.85.225.103 and http://66.102.7.104/

Writing on SearchEngineRoundtable this afternoon, Barry Schwartz said:

“[Google Caffeine] did go live on a single data center, in the Google wild, in late November. Now, it is after the holidays, after the new years and everyone is waiting for Google to flip the switch. Did Google flip the switch in the past twenty-four hours?”

A change to search engine rankings

Google Caffeine was announced in August 2009, with Google promising that the new update to the search engine algorithm would improve the speed and accuracy of searches. In November, Matt Cutts, Google’s Head Of Webspam, revealed that Caffeine would begin to take effect sometime in the New Year.

More news on the Google Caffeine launch as it happens

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