RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google dissects London 2012

Google_dissects_London_2012_11621

London 2012 search data

Google has published search data for London 2012 – an event it describes as ‘the most wired Games ever’.

In an official blog post by Google UK’s product marketing manager Richard Keelty, it was revealed that global search volume was ‘dramatically higher’ for this Olympics than Beijing 2008. Moreover, the most successful nations recorded a particularly noticeable spike in traffic.

Sporting success reflected online

Perhaps unsurprisingly, Jamaican searches for ‘track and field’ increased 40 per cent from four years earlier as the Caribbean island was gripped by Usain Bolt’s quest to defend his three gold medals, not least from countryman Yohan Blake. Similarly, US searches for ‘swimming’ were up 25 per cent as Michael Phelps became the most successful Olympian of all time, amid fierce competition from fellow American Ryan Lochte.

Google also disclosed which individual athletes have been generating the most searches. Bolt topped the UK charts, followed by Jessica Ennis, Michael Phelps, Victoria Pendleton and Andy Murray. These results are hardly a surprise – yesterday, it was announced that Bolt accounted for the most tweets during London 2012.

However, it was a different story in the US where Michael Phelps reigned supreme. The second most searched for athlete across the pond was Ryan Lochte, who came in ahead of Lolo Jones, Usain Bolt and Alex Morgan respectively.

Adrian Mursec, senior developer at theEword, said: “Google’s figures underline why seasonality plays such an important part in many search marketing campaigns. Any organisation that ranks highly for the most popular swimming or Michael Phelps-related keywords in the US, for example, will have experienced a major spike in traffic during London 2012.”

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

More on this story »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
theEword - 19 hours ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

Reply Retweet Favourite
theEword - 24 hours ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

Reply Retweet Favourite
theEword - 1 day ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

Reply Retweet Favourite
theEword - 1 day ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

Reply Retweet Favourite
theEword - 2 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword