RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google dissects London 2012

Google_dissects_London_2012_11621

London 2012 search data

Google has published search data for London 2012 – an event it describes as ‘the most wired Games ever’.

In an official blog post by Google UK’s product marketing manager Richard Keelty, it was revealed that global search volume was ‘dramatically higher’ for this Olympics than Beijing 2008. Moreover, the most successful nations recorded a particularly noticeable spike in traffic.

Sporting success reflected online

Perhaps unsurprisingly, Jamaican searches for ‘track and field’ increased 40 per cent from four years earlier as the Caribbean island was gripped by Usain Bolt’s quest to defend his three gold medals, not least from countryman Yohan Blake. Similarly, US searches for ‘swimming’ were up 25 per cent as Michael Phelps became the most successful Olympian of all time, amid fierce competition from fellow American Ryan Lochte.

Google also disclosed which individual athletes have been generating the most searches. Bolt topped the UK charts, followed by Jessica Ennis, Michael Phelps, Victoria Pendleton and Andy Murray. These results are hardly a surprise – yesterday, it was announced that Bolt accounted for the most tweets during London 2012.

However, it was a different story in the US where Michael Phelps reigned supreme. The second most searched for athlete across the pond was Ryan Lochte, who came in ahead of Lolo Jones, Usain Bolt and Alex Morgan respectively.

Adrian Mursec, senior developer at theEword, said: “Google’s figures underline why seasonality plays such an important part in many search marketing campaigns. Any organisation that ranks highly for the most popular swimming or Michael Phelps-related keywords in the US, for example, will have experienced a major spike in traffic during London 2012.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 21 hours ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 1 day ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 1 day ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 2 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword