RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google dissects London 2012

Google_dissects_London_2012_11621

London 2012 search data

Google has published search data for London 2012 – an event it describes as ‘the most wired Games ever’.

In an official blog post by Google UK’s product marketing manager Richard Keelty, it was revealed that global search volume was ‘dramatically higher’ for this Olympics than Beijing 2008. Moreover, the most successful nations recorded a particularly noticeable spike in traffic.

Sporting success reflected online

Perhaps unsurprisingly, Jamaican searches for ‘track and field’ increased 40 per cent from four years earlier as the Caribbean island was gripped by Usain Bolt’s quest to defend his three gold medals, not least from countryman Yohan Blake. Similarly, US searches for ‘swimming’ were up 25 per cent as Michael Phelps became the most successful Olympian of all time, amid fierce competition from fellow American Ryan Lochte.

Google also disclosed which individual athletes have been generating the most searches. Bolt topped the UK charts, followed by Jessica Ennis, Michael Phelps, Victoria Pendleton and Andy Murray. These results are hardly a surprise – yesterday, it was announced that Bolt accounted for the most tweets during London 2012.

However, it was a different story in the US where Michael Phelps reigned supreme. The second most searched for athlete across the pond was Ryan Lochte, who came in ahead of Lolo Jones, Usain Bolt and Alex Morgan respectively.

Adrian Mursec, senior developer at theEword, said: “Google’s figures underline why seasonality plays such an important part in many search marketing campaigns. Any organisation that ranks highly for the most popular swimming or Michael Phelps-related keywords in the US, for example, will have experienced a major spike in traffic during London 2012.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

More on this story »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »
theEword - 12 hours ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

Reply Retweet Favourite
theEword - 1 day ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

Reply Retweet Favourite
theEword - 2 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

Reply Retweet Favourite
theEword - 2 days ago

Hope everyone has a great week! http://t.co/obstuw2odL

Reply Retweet Favourite
theEword - 2 days ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

Reply Retweet Favourite

theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword