RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google expands PPC automation

Google_expands_PPC_automation_10531

Automated PPC tool launches

Small and medium-sized enterprises can now take advantage of a Google tool that tries to automate the management of pay-per-click (PPC) ad campaigns.

The Display Campaign Optimizer has been brought out of beta testing and is available to any AdWords user getting at least 15 conversions per month. It was previously only offered to large advertisers managing PPC campaigns that notched up more than 150 conversions per month.

What is the Display Campaign Optimizer?

First unveiled in October 2010, the Display Campaign Optimizer automates several aspects of PPC campaign management relating to targeting and bidding for ad space on the Google Display Network. Advertisers submit their budget, creatives and cost-per-acquisition targets, before allowing Google to do the rest. Moreover, the tool is capable of learning what works best and adjusting campaigns accordingly in real time.

As an example of how the Display Campaign Optimizer can improve results, Google has produced a brief case study for international training provider Dale Carnegie Training. Six months after it started using the tool on two of their campaigns, the company reportedly saw conversion rates increase by 308 per cent and 101 per cent without impacting upon the cost-per-lead. Making use of the service also helped them to tap into new markets – their ads now appear in more than 85 countries.

Natalie Booth, assistant marketing manager at theEword, said: “It’s great that Google is investing time and resources into improving the AdWords experience for smaller organisations. Of course, automated tools are no substitute for hands-on campaign management by experienced PPC marketing professionals. However, if it encourages up-and-coming businesses to dip their toes into PPC advertising, that has to be a positive step for the entire online marketing sector.”

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 3 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/gRLIHJfEs0 http://t.co/v15rnn7sJ1

Reply Retweet Favourite
theEword - 6 hours ago

Experienced in #digitalmarketing? Grow your career as our Client Strategy Director > http://t.co/My4HS5vyvq http://t.co/sclpAp4zAL

Reply Retweet Favourite
theEword - 13 hours ago

Here’s our Official UK Midweek Top 10 digital marketing rundown > http://t.co/gKxbBbu0xR http://t.co/go1Iiu3ZjA

Reply Retweet Favourite
theEword - 14 hours ago

What's it like behind the scenes at theEword? Follow us on Instagram to find out > http://t.co/KlFoK3v8Eu http://t.co/SIaU0RFGS7

Reply Retweet Favourite
theEword - 19 hours ago

"81% B2B purchase cycles start with online search" - make sure you're the company they find http://t.co/15szr5BYJV #proman #digitalmarketing

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword