RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google explains PPC ads

Google_explains_PPC_ads_9281

Why this ad?

Google has introduced a ‘Why this ad?’ button on the PPC ads that appear in search results and on Gmail.

Clicking the button will explain the reason for that particular ad being shown, for example based on the search terms, or targeted to a signed-in user based on their search history. The explanation includes a link to the Ads Preferences Manager. Here, consumers can see the information Google has inferred from their search history, and is using to target its PPC ads. Now, users can change the information Google has gathered about them to produce more relevant ads, or even opt out of personalised PPC ads altogether.

Another new feature is the ability to block a certain PPC advertiser “if you don’t find them helpful”. Although the block can be activated from a single ad, all other ads linking to that website will then be blocked too; of course, this means other accounts managed by the same advertiser will not be affected. Users can block up to 500 PPC advertisers, but can undo their choices at any time.

Private matters

The official Inside Adwords blog post hastened to reassure PPC marketers that “the number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank”. However, recent tweaks to the Quality Score algorithm suggest that improving keyword relevance and landing page quality are high on Google’s agenda – things that could easily be detected by how many blocks an advertiser receives.

Mark Baker, online marketing manager at theEword, commented: “Google’s biggest challenge is striking a balance between pleasing consumers with transparency and privacy, and pleasing the advertisers who are the company’s main source of revenue. The new option to block PPC advertisers, coupled with the recent decision to censor keyword data in Analytics, would suggest that users are more important to Google at the moment. However, if the ‘Why this ad?’ button improves the public’s awareness of PPC targeting and allows them to filter out ineffective ads, it could be a good thing in the long run.”

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 12 hours ago

Want to work for a leading #digitalagency? Check out our latest job vacancies > http://t.co/xW5BvfmBy1 http://t.co/hwFRF8EDWX

Reply Retweet Favourite
theEword - 14 hours ago

Missed our #Google event? Here's our blog about it > http://t.co/31RjXfos3z http://t.co/mI43tipuFY

Reply Retweet Favourite
theEword - 15 hours ago

We'll announce the winners of our green envelope challenge later this week. Half-day digital marketing training up for grabs #GoogletheEword

Reply Retweet Favourite
theEword - 19 hours ago

Is #SEO really a dark art? We don't think so. Here's why > http://t.co/WASQzCOMjq

Reply Retweet Favourite
theEword - 2 days ago

We don't want just any relationship manager. We want the best. Is that you? http://t.co/vwpSbxqi4W #digitaljobs http://t.co/PGPNBxlWuw

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword