RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google explains PPC ads

Google_explains_PPC_ads_9281

Why this ad?

Google has introduced a ‘Why this ad?’ button on the PPC ads that appear in search results and on Gmail.

Clicking the button will explain the reason for that particular ad being shown, for example based on the search terms, or targeted to a signed-in user based on their search history. The explanation includes a link to the Ads Preferences Manager. Here, consumers can see the information Google has inferred from their search history, and is using to target its PPC ads. Now, users can change the information Google has gathered about them to produce more relevant ads, or even opt out of personalised PPC ads altogether.

Another new feature is the ability to block a certain PPC advertiser “if you don’t find them helpful”. Although the block can be activated from a single ad, all other ads linking to that website will then be blocked too; of course, this means other accounts managed by the same advertiser will not be affected. Users can block up to 500 PPC advertisers, but can undo their choices at any time.

Private matters

The official Inside Adwords blog post hastened to reassure PPC marketers that “the number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank”. However, recent tweaks to the Quality Score algorithm suggest that improving keyword relevance and landing page quality are high on Google’s agenda – things that could easily be detected by how many blocks an advertiser receives.

Mark Baker, online marketing manager at theEword, commented: “Google’s biggest challenge is striking a balance between pleasing consumers with transparency and privacy, and pleasing the advertisers who are the company’s main source of revenue. The new option to block PPC advertisers, coupled with the recent decision to censor keyword data in Analytics, would suggest that users are more important to Google at the moment. However, if the ‘Why this ad?’ button improves the public’s awareness of PPC targeting and allows them to filter out ineffective ads, it could be a good thing in the long run.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
james_riches_swap

Google reveals little SEO advantage of switching to HTTPS Wednesday 1st of October, 2014by James Riches Google discloses that there are little SEO advantages of switching to HTTPS, but encourages businesses to do so, saying security is a top priority.

More on this story »
theEword - 1 day ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 2 days ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 3 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 3 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 3 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword