RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google explains PPC ads

Google_explains_PPC_ads_9281

Why this ad?

Google has introduced a ‘Why this ad?’ button on the PPC ads that appear in search results and on Gmail.

Clicking the button will explain the reason for that particular ad being shown, for example based on the search terms, or targeted to a signed-in user based on their search history. The explanation includes a link to the Ads Preferences Manager. Here, consumers can see the information Google has inferred from their search history, and is using to target its PPC ads. Now, users can change the information Google has gathered about them to produce more relevant ads, or even opt out of personalised PPC ads altogether.

Another new feature is the ability to block a certain PPC advertiser “if you don’t find them helpful”. Although the block can be activated from a single ad, all other ads linking to that website will then be blocked too; of course, this means other accounts managed by the same advertiser will not be affected. Users can block up to 500 PPC advertisers, but can undo their choices at any time.

Private matters

The official Inside Adwords blog post hastened to reassure PPC marketers that “the number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank”. However, recent tweaks to the Quality Score algorithm suggest that improving keyword relevance and landing page quality are high on Google’s agenda – things that could easily be detected by how many blocks an advertiser receives.

Mark Baker, online marketing manager at theEword, commented: “Google’s biggest challenge is striking a balance between pleasing consumers with transparency and privacy, and pleasing the advertisers who are the company’s main source of revenue. The new option to block PPC advertisers, coupled with the recent decision to censor keyword data in Analytics, would suggest that users are more important to Google at the moment. However, if the ‘Why this ad?’ button improves the public’s awareness of PPC targeting and allows them to filter out ineffective ads, it could be a good thing in the long run.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 2 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 1 day ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 1 day ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite
theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword