RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google explains PPC ads

Google_explains_PPC_ads_9281

Why this ad?

Google has introduced a ‘Why this ad?’ button on the PPC ads that appear in search results and on Gmail.

Clicking the button will explain the reason for that particular ad being shown, for example based on the search terms, or targeted to a signed-in user based on their search history. The explanation includes a link to the Ads Preferences Manager. Here, consumers can see the information Google has inferred from their search history, and is using to target its PPC ads. Now, users can change the information Google has gathered about them to produce more relevant ads, or even opt out of personalised PPC ads altogether.

Another new feature is the ability to block a certain PPC advertiser “if you don’t find them helpful”. Although the block can be activated from a single ad, all other ads linking to that website will then be blocked too; of course, this means other accounts managed by the same advertiser will not be affected. Users can block up to 500 PPC advertisers, but can undo their choices at any time.

Private matters

The official Inside Adwords blog post hastened to reassure PPC marketers that “the number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank”. However, recent tweaks to the Quality Score algorithm suggest that improving keyword relevance and landing page quality are high on Google’s agenda – things that could easily be detected by how many blocks an advertiser receives.

Mark Baker, online marketing manager at theEword, commented: “Google’s biggest challenge is striking a balance between pleasing consumers with transparency and privacy, and pleasing the advertisers who are the company’s main source of revenue. The new option to block PPC advertisers, coupled with the recent decision to censor keyword data in Analytics, would suggest that users are more important to Google at the moment. However, if the ‘Why this ad?’ button improves the public’s awareness of PPC targeting and allows them to filter out ineffective ads, it could be a good thing in the long run.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 6 hours ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 10 hours ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 13 hours ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 1 day ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 1 day ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword