RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google explains PPC ads

Google_explains_PPC_ads_9281

Why this ad?

Google has introduced a ‘Why this ad?’ button on the PPC ads that appear in search results and on Gmail.

Clicking the button will explain the reason for that particular ad being shown, for example based on the search terms, or targeted to a signed-in user based on their search history. The explanation includes a link to the Ads Preferences Manager. Here, consumers can see the information Google has inferred from their search history, and is using to target its PPC ads. Now, users can change the information Google has gathered about them to produce more relevant ads, or even opt out of personalised PPC ads altogether.

Another new feature is the ability to block a certain PPC advertiser “if you don’t find them helpful”. Although the block can be activated from a single ad, all other ads linking to that website will then be blocked too; of course, this means other accounts managed by the same advertiser will not be affected. Users can block up to 500 PPC advertisers, but can undo their choices at any time.

Private matters

The official Inside Adwords blog post hastened to reassure PPC marketers that “the number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank”. However, recent tweaks to the Quality Score algorithm suggest that improving keyword relevance and landing page quality are high on Google’s agenda – things that could easily be detected by how many blocks an advertiser receives.

Mark Baker, online marketing manager at theEword, commented: “Google’s biggest challenge is striking a balance between pleasing consumers with transparency and privacy, and pleasing the advertisers who are the company’s main source of revenue. The new option to block PPC advertisers, coupled with the recent decision to censor keyword data in Analytics, would suggest that users are more important to Google at the moment. However, if the ‘Why this ad?’ button improves the public’s awareness of PPC targeting and allows them to filter out ineffective ads, it could be a good thing in the long run.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 3 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 3 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 4 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 4 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 5 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword