RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google joins Ads Integrity Alliance

Google_joins_Ads_Integrity_Alliance_11091

Google can help monitor online adverts

Google has announced it will formally join up with the Ads Integrity Alliance as part of its ongoing battle to rid the internet of bad adverts.

After a week where the search engine prepared to face questions from antitrust regulators, it will now line up alongside other high-profile clients such as Facebook, Twitter, AOL and the Internet Advertising Bureau to ensure bad ad campaigners are identified and stopped as quickly as possible, in an initiative backed by internet protection organisation StopBadware.

It will be targeting adverts that carry harmful content such as malware, try to sell counterfeit goods to the user or entice them into scams, while also looking at companies who are not wholly transparent about their data sharing policies.

Google has long fought against bad ads, and in 2011 took down more than 130 million suspect campaigns by around 800,000 advertisers. This enormous figure gives some measure of the task ahead, but writing on Google’s official blog, global public policy manager Eric Davis said: “We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.”

What will the Ads Integrity Alliance do?

Three key stages comprise the Ads Integrity Alliance strategy. A ‘Develop’ level sees members communicate to establish industry policy recommendations when it comes to the worst bad ad offenders. Having agreed on these points, they will ‘Share’ their ideas for classifying and dealing with bad ads, and combine all the best aspects to formulate best practices.

Finally, the Alliance will ‘Educate’ by sharing all of its data and ideas with law enforcement agencies to try and create a strong shield that will keep bad ads at bay.

In this way, it hopes to protect the integrity of an online advertising market that is naturally vital for many companies, and help users enjoy a safer internet experience.

Daniel Nolan, managing director at theEword, said: “While each of the Alliance’s members are massive online presences in their own right, they have obviously accepted that they will not be able to police bad ads alone, as campaigners will simply shift their efforts from site to site and dodge any individual website bans. Hopefully they will enjoy greater success by working together.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 15 hours ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 17 hours ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite
theEword - 2 days ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

Reply Retweet Favourite
theEword - 2 days ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

Reply Retweet Favourite
theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword