RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google launches Knowledge Graph

Google_launches_Knowledge_Graph_10861

Results presented in groups

Leading search engine Google has launched the Knowledge Graph – a new search function which aims to offer a more human way of presenting results.

When a user enters a search query, the Knowledge Graph will present search result subjects in groups to provide more context, using pop-up and graphical elements to illustrate the range of a term’s possible meanings.

“We’ve been working on an intelligent model–in geek-speak, a ‘graph’–that understands real-world entities and their relationships to one another: things, not strings,” said engineer Amit Singhal via Google’s official blog.

“The Knowledge Graph enables you to search for things, people or places that Google knows about–landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more–and instantly get information that’s relevant to your query.”

New level of understanding

Singhal explained that Google’s algorithms are becoming more alert to the ambiguous nature of language and its nuances – for example, understanding when someone types ‘Taj Mahal’ whether they want information about the monument, the musician or a local restaurant.

This new level of understanding will come from aggregated studies of Google’s user activity showing which areas of a subject interest people most. It will also link topics together and highlight interesting facts within the search page, meaning that people do not necessarily have to navigate away from Google to find the information they are looking for.

The Knowledge Graph will initially be rolled out to US users before including other countries. It has been tailored for use on mobile devices and will also be available on tablets.

Tom Glass, creative director at theEword, said: “This is an interesting move by Google. We know that people become more engaged when images and box-outs are used to highlight information; and Bing has recently launched a ‘snapshot’ column which performs a similar function.”

Written by Liane Baddeley

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 17 mins ago

Get to know your prospective customers > http://t.co/mOyfGghnrP http://t.co/g1IDrfvMNu

Reply Retweet Favourite
theEword - 2 hours ago

Want to work for a leading #digitalagency? Check out our latest job vacancies > http://t.co/0NDVdkI5Bo http://t.co/PdSHO3NGTf

Reply Retweet Favourite
theEword - 5 hours ago

#Mobilegeddon has arrived. You don't have to be Bruce Willis to do something about it > http://t.co/VKh5SS5NZK http://t.co/6ngsznHE5S

Reply Retweet Favourite
theEword - 20 hours ago

We're looking for someone to be our new relationship manager. Is that you? > http://t.co/G4GGvDjZ61 http://t.co/9wu0tcU4hg

Reply Retweet Favourite
theEword - 22 hours ago

Make sure you're writing great #content with these 5 #tips > http://t.co/7VCucBCR6x

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword