RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google launches Knowledge Graph

Google_launches_Knowledge_Graph_10861

Results presented in groups

Leading search engine Google has launched the Knowledge Graph – a new search function which aims to offer a more human way of presenting results.

When a user enters a search query, the Knowledge Graph will present search result subjects in groups to provide more context, using pop-up and graphical elements to illustrate the range of a term’s possible meanings.

“We’ve been working on an intelligent model–in geek-speak, a ‘graph’–that understands real-world entities and their relationships to one another: things, not strings,” said engineer Amit Singhal via Google’s official blog.

“The Knowledge Graph enables you to search for things, people or places that Google knows about–landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more–and instantly get information that’s relevant to your query.”

New level of understanding

Singhal explained that Google’s algorithms are becoming more alert to the ambiguous nature of language and its nuances – for example, understanding when someone types ‘Taj Mahal’ whether they want information about the monument, the musician or a local restaurant.

This new level of understanding will come from aggregated studies of Google’s user activity showing which areas of a subject interest people most. It will also link topics together and highlight interesting facts within the search page, meaning that people do not necessarily have to navigate away from Google to find the information they are looking for.

The Knowledge Graph will initially be rolled out to US users before including other countries. It has been tailored for use on mobile devices and will also be available on tablets.

Tom Glass, creative director at theEword, said: “This is an interesting move by Google. We know that people become more engaged when images and box-outs are used to highlight information; and Bing has recently launched a ‘snapshot’ column which performs a similar function.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 54 mins ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 7 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword