RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google launches Knowledge Graph

Google_launches_Knowledge_Graph_10861

Results presented in groups

Leading search engine Google has launched the Knowledge Graph – a new search function which aims to offer a more human way of presenting results.

When a user enters a search query, the Knowledge Graph will present search result subjects in groups to provide more context, using pop-up and graphical elements to illustrate the range of a term’s possible meanings.

“We’ve been working on an intelligent model–in geek-speak, a ‘graph’–that understands real-world entities and their relationships to one another: things, not strings,” said engineer Amit Singhal via Google’s official blog.

“The Knowledge Graph enables you to search for things, people or places that Google knows about–landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more–and instantly get information that’s relevant to your query.”

New level of understanding

Singhal explained that Google’s algorithms are becoming more alert to the ambiguous nature of language and its nuances – for example, understanding when someone types ‘Taj Mahal’ whether they want information about the monument, the musician or a local restaurant.

This new level of understanding will come from aggregated studies of Google’s user activity showing which areas of a subject interest people most. It will also link topics together and highlight interesting facts within the search page, meaning that people do not necessarily have to navigate away from Google to find the information they are looking for.

The Knowledge Graph will initially be rolled out to US users before including other countries. It has been tailored for use on mobile devices and will also be available on tablets.

Tom Glass, creative director at theEword, said: “This is an interesting move by Google. We know that people become more engaged when images and box-outs are used to highlight information; and Bing has recently launched a ‘snapshot’ column which performs a similar function.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

More on this story »
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »
theEword - 18 hours ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

Reply Retweet Favourite
theEword - 20 hours ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

Reply Retweet Favourite
theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

Reply Retweet Favourite
theEword - 2 days ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

Reply Retweet Favourite
theEword - 6 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword