RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google modifies search service

Google_modifies_search_service_11021

New system will prevent errors

Google has adapted its search service in order to stop blockages that are triggered by sensitive words.

Prior to the modification, users were regularly receiving error messages such as ‘this webpage is not available’ or ‘the connection was reset’. After a team of US-based engineers reviewed the 350,000 most popular search queries in China, it was discovered that the discrepancies ‘correlated with searches for a particular subset of queries’.

Google’s new search service will warn users when they enter terms that are likely to trigger interference from the Chinese authorities and in turn offer an alternative route that will allow them to bypass the censorship.

Now when users type in a common term, Google highlights the problem phrase and after pressing enter, a drop-down menu appears beneath the search box. Users will then have the option to edit their search term or continue with their original query.

In order to avoid connection problems, users may also refine their searches without the problem keywords. For instance, they can search using Pinyin terms (the system used to transliterate Chinese characters into Latin script), which will subsequently generate search results without causing a timeout.

Improving the search experience

The changes are expected to significantly reduce disruptions, in the process improving user experience in mainland China.

On Google Inside Search, Alan Eustace, senior vice president at Google Knowledge, stated: “We’ve said before that we want as many people in the world as possible to have access to our services. Our hope is that these written notifications will help to improve the search experience in mainland China.”

Google’s increasing desire to work with Chinese law to provide a full local service is welcome news for UK-based search marketers, who previously have used Baidu to run campaigns in the country. “Businesses are looking to China for growth and the search market is no different,” says Daniel Nolan, managing director at theEword. “We already run campaigns on Baidu and the more Google does to strengthen its presence in the Chinese market, the more opportunity there is for companies to gain a foothold out there.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

More on this story »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
theEword - 13 hours ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

Reply Retweet Favourite
theEword - 15 hours ago

Digital marketing tip #4: You must be mobile http://t.co/vBFOoo1NCR http://t.co/Cnk5ELCcrr

Reply Retweet Favourite
theEword - 18 hours ago

Madonna fell on stage at the BRIT awards and here’s how the internet is reacting: http://t.co/hnHhxTjp75

Reply Retweet Favourite
theEword - 1 day ago

Google gives businesses new features: http://t.co/ti7SVgbpei http://t.co/N0lND3Refw

Reply Retweet Favourite
theEword - 1 day ago

Google adds 'call-only' option to AdWords: http://t.co/444X5I4j1w http://t.co/GwGtdSbWT2

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword