RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google modifies search service

Google_modifies_search_service_11021

New system will prevent errors

Google has adapted its search service in order to stop blockages that are triggered by sensitive words.

Prior to the modification, users were regularly receiving error messages such as ‘this webpage is not available’ or ‘the connection was reset’. After a team of US-based engineers reviewed the 350,000 most popular search queries in China, it was discovered that the discrepancies ‘correlated with searches for a particular subset of queries’.

Google’s new search service will warn users when they enter terms that are likely to trigger interference from the Chinese authorities and in turn offer an alternative route that will allow them to bypass the censorship.

Now when users type in a common term, Google highlights the problem phrase and after pressing enter, a drop-down menu appears beneath the search box. Users will then have the option to edit their search term or continue with their original query.

In order to avoid connection problems, users may also refine their searches without the problem keywords. For instance, they can search using Pinyin terms (the system used to transliterate Chinese characters into Latin script), which will subsequently generate search results without causing a timeout.

Improving the search experience

The changes are expected to significantly reduce disruptions, in the process improving user experience in mainland China.

On Google Inside Search, Alan Eustace, senior vice president at Google Knowledge, stated: “We’ve said before that we want as many people in the world as possible to have access to our services. Our hope is that these written notifications will help to improve the search experience in mainland China.”

Google’s increasing desire to work with Chinese law to provide a full local service is welcome news for UK-based search marketers, who previously have used Baidu to run campaigns in the country. “Businesses are looking to China for growth and the search market is no different,” says Daniel Nolan, managing director at theEword. “We already run campaigns on Baidu and the more Google does to strengthen its presence in the Chinese market, the more opportunity there is for companies to gain a foothold out there.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword