RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google offers more info on Knowledge Graph

Google_offers_more_info_on_Knowledge_Graph_12271

Extra info added to aid searchers

Google users will be able to get even more information from their browsing after the search engine revealed an addition to its Knowledge Graph.

This feature has become popular with users since it launched in May, with Google able to answer queries in detail and provide helpful supplementary information.

It is within this extra detail that the slight change has been made, specifically the section marked ‘People also search for’. Previously, this had comprised of a list of related topics, but provided no information on how they tied in with your original query.

Now, if users hover over these images or click them, they may be given more information about how they are linked.

For example, a search for the movie Toy Story 3 reveals that Monsters Inc and Finding Nemo were two other films helmed by the same director, Lee Unkrich. Meanwhile, you also discover that actor John Ratzenberger, who plays porcine moneybox Hamm in the series, has given his voice to many more Pixar films, such as Cars 2.

Google aiming to make search even more informative

Posting on the Google Insights blog, engineer Golan Pundak said: “Search is a lot about discovery, and the Knowledge Graph, our map of real-world people, places and things, is designed to help you find new information easily.”

Indeed, it is hoped that the new information will allow people to make surprising discoveries that the searcher can use, such as previously unknown books written by an admired author or further films featuring a particular Hollywood star.

Google has already tried to show how entertaining this can be with their Bacon number idea. Based on the actor Kevin Bacon, users can simply enter this as a search query followed by the name of any other actor to see how many steps it takes to get from Kevin Bacon to them using movie co-stars.

Adrian Mursec, senior developer at theEword, said: “Anything that makes search more fun is always a good idea, and this does add an extra dimension to Knowledge Graph. It has the potential to be useful as well, so all in all it’s a great move from Google.”

Written by James Riches

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 10 hours ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite
theEword - 15 hours ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 1 day ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 1 day ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite
theEword - 1 day ago

Animated carousel or static banner. What's best for your website? #CRO http://t.co/36tonGGasd http://t.co/kSoOwJnEhl

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword