RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google passes search milestone

Google_passes_search_milestone_3621

Google domination continues

Google now accounts for more than two-thirds of searches in the US, according to the latest research.

Every month, The Nielsen Company publishes data on the state of the search engine market. And its new figures show that Google accounted for 67.3 per cent of all US search queries in December 2009, up from 65.4 per cent a month earlier.

However, there was bad news for the company’s two main rivals. Yahoo tumbled 1.1. per cent to 13.3 per cent in the Nielsen ratings while Bing fell 0.8 per cent to 9.9 per cent. In particular, the dramatic decline for Microsoft’s search engine will come as a shock to many search marketers who have watched it steadily gain users since launching in June 2009.

Is Google Chrome a factor?

One possibility is that users have been swayed by the respective ad campaigns of Microsoft and Google. To support the launch of Bing, Microsoft was believed to have set aside a marketing and advertising budget of £60.89 million. But Google subsequently responded with a high-profile ad campaign on TV, billboards and the internet to promote its new browser Chrome. In the default settings, Google is the homepage of Chrome.

Mark Baker, online marketing manager at theEword, argued that the browser is an important part of the company’s overall strategy. “These figures show that Google is strengthening its grip on the search engine market,” he said. “The fact that more people are making the switch to Chrome can only be a good thing for Google search.”

The following video shows the official Google Chrome ad campaign:

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 6 hours ago

Google's next algorithm update is a big deal. Is your website optimised for mobile? Test it > http://t.co/eGRPq4CHmv http://t.co/ADAsutclbY

Reply Retweet Favourite
theEword - 11 hours ago

Can you see yourself working here? http://t.co/pRR14vIXB1 If so, good news. We're #hiring http://t.co/evXMB6q2LT #Manchester #jobs

Reply Retweet Favourite
theEword - 1 day ago

Good with a wand? We're looking for a Client Strategy Director to help us work our magic http://t.co/cgnGTglHBl #jobs http://t.co/Giw0RzK42P

Reply Retweet Favourite
theEword - 2 days ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmF0Cy #Manchester #digitaljobs http://t.co/GtnOrhSzxP

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword