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Google passes search milestone

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Google domination continues

Google now accounts for more than two-thirds of searches in the US, according to the latest research.

Every month, The Nielsen Company publishes data on the state of the search engine market. And its new figures show that Google accounted for 67.3 per cent of all US search queries in December 2009, up from 65.4 per cent a month earlier.

However, there was bad news for the company’s two main rivals. Yahoo tumbled 1.1. per cent to 13.3 per cent in the Nielsen ratings while Bing fell 0.8 per cent to 9.9 per cent. In particular, the dramatic decline for Microsoft’s search engine will come as a shock to many search marketers who have watched it steadily gain users since launching in June 2009.

Is Google Chrome a factor?

One possibility is that users have been swayed by the respective ad campaigns of Microsoft and Google. To support the launch of Bing, Microsoft was believed to have set aside a marketing and advertising budget of £60.89 million. But Google subsequently responded with a high-profile ad campaign on TV, billboards and the internet to promote its new browser Chrome. In the default settings, Google is the homepage of Chrome.

Mark Baker, online marketing manager at theEword, argued that the browser is an important part of the company’s overall strategy. “These figures show that Google is strengthening its grip on the search engine market,” he said. “The fact that more people are making the switch to Chrome can only be a good thing for Google search.”

The following video shows the official Google Chrome ad campaign:

Written by Richard Frost

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theEword - 14 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 15 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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