RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google passes search milestone

Google_passes_search_milestone_3621

Google domination continues

Google now accounts for more than two-thirds of searches in the US, according to the latest research.

Every month, The Nielsen Company publishes data on the state of the search engine market. And its new figures show that Google accounted for 67.3 per cent of all US search queries in December 2009, up from 65.4 per cent a month earlier.

However, there was bad news for the company’s two main rivals. Yahoo tumbled 1.1. per cent to 13.3 per cent in the Nielsen ratings while Bing fell 0.8 per cent to 9.9 per cent. In particular, the dramatic decline for Microsoft’s search engine will come as a shock to many search marketers who have watched it steadily gain users since launching in June 2009.

Is Google Chrome a factor?

One possibility is that users have been swayed by the respective ad campaigns of Microsoft and Google. To support the launch of Bing, Microsoft was believed to have set aside a marketing and advertising budget of £60.89 million. But Google subsequently responded with a high-profile ad campaign on TV, billboards and the internet to promote its new browser Chrome. In the default settings, Google is the homepage of Chrome.

Mark Baker, online marketing manager at theEword, argued that the browser is an important part of the company’s overall strategy. “These figures show that Google is strengthening its grip on the search engine market,” he said. “The fact that more people are making the switch to Chrome can only be a good thing for Google search.”

The following video shows the official Google Chrome ad campaign:

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
james_riches_swap

Google reveals little SEO advantage of switching to HTTPS Wednesday 1st of October, 2014by James Riches Google discloses that there are little SEO advantages of switching to HTTPS, but encourages businesses to do so, saying security is a top priority.

More on this story »
theEword - 2 days ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 3 days ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 3 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 3 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 3 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword