RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google Plus for iPad launches

Google_Plus_for_iPad_launches_11321

Google+ for iPad

Google+ has been given a new look for the iPad, in what is being seen as an attempt to capitalise on Facebook’s mobile shortcomings.

In an official blog post, the company announced the launch of Google+ for iPad. The app automatically styles content appearing in the news stream for optimal viewing on Apple tablets based on type, popularity and orientation. And there are also new ways to engage with this content – pinching a post enables people to add comments or expand it, while dragging the post with two fingers allows users to share it elsewhere.

Google+ for iPhone

Meanwhile, a new feature has been added to the Google+ for iPhone app. Google+ events, which were rolled out recently for desktops, have now been introduced to the app. This means that users can create and manage events on the move for the first time.

Both the new iPad app and iPhone update are available to download from version 3.0 of the App Store. Google’s decision to focus on mobile users stands in stark contrast to Facebook. Ahead of listing on the NASDAQ earlier this year, Facebook published a statement to investors admitting that the explosion in smartphone ownership was a ‘risk factor’ for the business. It stated: “Growth in use of Facebook through our mobile products, where our ability to monetise is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results”.

Adrian Mursec, senior developer at theEword, commented: “Google+ is still looking for a unique selling point that gives it the edge over Facebook. If Google can provide a superior experience for mobile users, and integrate this with its excellent paid advertising infrastructure, the company could be onto a real winner.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 1 day ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 1 day ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 2 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 2 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword