RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google prepared to settle EU dispute

Google_prepared_to_settle_EU_dispute_11221

Addressing the European Commission’s findings

Google could offer the EU a solution to its ongoing antitrust investigation by agreeing to change the way its own sites are listed against those of competitors.

Its response comes just a few weeks after European Commission vice president Joaquin Almunia outlined four key ways in which Google could have been favouring itself too heavily against competitors.

Google is believed to be willing to address the problem areas found in Almunia’s report, the first of which is the way Google indexes third-party content and allegedly uses this to its own advantage. It is also accused of enforcing exclusive agreements with AdWords users that prevent them from using other advertising programmes such as Microsoft adCenter, and making it too technically difficult for companies to transfer ad campaigns between AdWords and other platforms.

However, the EU’s main gripe seems to be with the way Google includes its money-making vertical search services such as maps, shopping and images far more prominently than similar tools, giving it an unfair advantage and stifling the competitive market.

Eric Schmidt, Google’s executive chairman, contacted Almunia to suggest some resolution to these issues, although it is not yet clear what the content of his proposal was.

Competitors frustrated by Google dominance

It is generally accepted that three of the four issues can be resolved relatively simply, appeasing those companies backing the EU. Microsoft search engine Bing was among them, having grown impatient with Google’s tactics in Europe, where they enjoy over 90 per cent of the search engine market.

Google’s 2011 acquisition of Zagat, the restaurant review site, could partially solve the issue of third party content, as Zagat reviews are now of course legitimate Google currency, while the problems surrounding AdWords can be rectified by simply agreeing on a change of stance.

The big sticking point could be the vertical search services. In light of the Android 4.1 update, which focused its search results on information cards and Knowledge Graph, it seems Google is actually moving towards the idea of using their own features rather than cutting them back.

Daniel Nolan, managing director at theEword, said: “Google needed to address this issue and it looks as though it has finally come to a decision. Clearly, we need to know the exact nature of this compromise before we can get a sense of how threatened it feels by the EU’s findings, but it is clear that some concessions will have to be made.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 2 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 7 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword