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Google readying app store

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Google app store ‘on the horizon’

Google is on the verge of launching a store selling third-party apps for its business software, according to a recent report.

A number of people have apparently been briefed by the company about a new store that will sell add-ons and extensions for the Google Apps suite of programs. They told the Wall Street Journal that the portal, which will succeed Google Solutions Marketplace, could be announced as early as next month.

Comparisons have already been drawn between the store and the hugely successful App Store, where Apple brings together third-party apps for the iPhone and iPod touch. Like the App Store, it is understood that Google eventually plans to sell third-party business software directly on the site, splitting the revenues with developers.

Google tight-lipped over app store

However, Google has refused to comment on the report. When questioned, a spokesman for the company said it is “constantly working with our partners to deliver more solutions to businesses but we have nothing to announce at this time”.

Google Apps is a software service primarily designed for business. For approximately £31 a user per year, companies get access to a range of products including email, calendars, word processors, spreadsheets and presentation programs.

Microsoft has long been the dominant force in the software sector thanks to the success of flagship products like Outlook, Word, Excel and PowerPoint. But Google’s unique selling point is that its apps are entirely web-based. All files are stored remotely by Google rather than in-house, largely eradicating problems such as server maintenance, insufficient disk space and full inboxes.

Written by Richard Frost

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