RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google reveals Safe Browsing figures

Google_reveals_Safe_Browsing_figures_11141

Five years of Google Safe Browsing

Google’s Safe Browsing initiative celebrates its five year anniversary this week by revealing data about how it’s tackling malicious content online.

According to internal figures, Google protects some 600 million users, and in doing so finds 9,500 infected sites every day. Some have been deliberately created to cause mayhem with malicious content, while others are innocent victims of security breaches. The company also issues between 12 and 14 million warning notifications per day, and urges users to heed their advice.

Meanwhile, the number of infected sites discovered by Google per month is down to around 150,000, after a worrying spike of 350,000 in 2009, which perhaps suggests that the warnings offered are a successful deterrent and prevent many people from falling into traps.

This kind of positive impact is more good news for Google, just a week after they joined the Ads Integrity Alliance to try and tackle bad adverts. Google’s official blog said: “Our tangible impact in making the web more secure and our ability to directly protect users from harm has been a great source of motivation for everyone on the Safe Browsing team”

Adapting to new challenges

Of course, those people intent on spreading malicious content are always adjusting their tactics. Phishing and attack sites dropped encouragingly in 2011, but have since made a comeback, and indeed Google now finds more offenders per month than it ever has before.

Google has also found these sites to be faster and more focused than before. They remain online for less time to avoid detection and only go for sites that offer them maximum value. They also seem to be targeting social media users by tricking them into clicking seemingly innocent links.

To try and tackle these new problems, Google’s online security team has reiterated that people should never ignore its warning notifications. It has also appealed to users to warn their online security team of anything suspicious, and recommended that all new sites sign up to Webmaster Tools.

Daniel Nolan, managing director at theEword, said: “Users want to know that they can feel safe online, and in that respect it is good that Google can show the measures it is taking to protect them. This is clearly an ongoing battle, so it will be a comfort to many to see that Google is well prepared for future challenges.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Google warns non-mobile friendly sites Wednesday 21st of January, 2015by James Riches Google has begun sending warnings to sites that aren’t mobile friendly, prompting rumours that it may be about to roll out a new mobile ranking algorithm.

More on this story »

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

More on this story »
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »
theEword - 3 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

Reply Retweet Favourite
theEword - 3 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

Reply Retweet Favourite
theEword - 4 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

Reply Retweet Favourite
theEword - 4 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

Reply Retweet Favourite
theEword - 6 days ago

This is what Google’s new calendar app for iOS looks like: http://t.co/8mc4QMbsKm

Reply Retweet Favourite

theEweekly Wrap: 9 Dec Friday 9th of January, 2015by Martin Lindley This week: 60 per cent say Matt Cutts won't return, Facebook hoax continues to fool, and CES reveals future gadgets.

More on this story »

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword