RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google search to improve results

Google_search_to_improve_results_10371

Google to refresh its search pages

The Google search algorithm is to be updated again in the coming months, with an emphasis placed upon providing semantic search results.

Speaking to the Wall Street Journal, Google search executive Amit Singhal stated that results will aim to be more relevant to a search query. Singhal said that from the inclusion of semantic results, Google is aiming for its search engine to look like “how humans understand the world”.

Alongside Google examining web pages for keywords, it will now begin to explore for related information on a subject. Through recognising the actual meaning of a query, a results page will then be able to offer key attributes related to the search alongside the top ranking web pages.

Google search changes

Google has been working on creating a database of connected places, people and locations for its semantic search. From this, a search result will show all relevant entities connected to a query. A number of changes have been rolled out and are currently included in Google search. When searching for an author, there is a small area dedicated to thumbnail images that link to their books. This is also the case for artists, music performers and actors.

The Google search algorithm is constantly developed in an attempt to improve users’ search experience. While the new batch of updates are already beginning to appear in search results, Singhal suggested that it could take up to a year for Google to enter the “next generation of search” that it has envisioned.

Richard Frost, managing editor at theEword, stated: “As Google is dominating the search engine market share, the constant updates and improvements will help it to remain number one. The incorporation of semantic search results will allow users to find required information quicker and easier as most relevant information and entities will appear in the search results.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

rachel_hand_swap

China blocks DuckDuckGo Monday 22nd of September, 2014by Rachel Hand The privacy focused search engine has confirmed that it has been blocked in China for several weeks now.

More on this story »
james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
theEword - 9 hours ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 2 days ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 2 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 2 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 2 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword