RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google speaks out on mobile SEO best practice

Google_speaks_out_on_mobile_SEO_best_practice_11031

Mobile SEO from the horse’s mouth

Google has revealed what it considers best practice for optimising mobile websites.

Pierre Farr, Google’s Webmaster Trends Analyst, published an official Webmaster Central Blog post yesterday entitled ‘Recommendations for building smartphone-optimised websites‘. He then took to the stage at the annual Search Marketing Expo (SMX) Advanced event in Seattle to discuss his advice in more detail.

Farr stated that Google has been “working hard on improving Google’s support for smartphone-optimised content”; this included the launch of a Googlebot that identifies and crawls mobile content in December 2011. However, this is the first direct advice from Google since early 2011. Some of yesterday’s mobile SEO recommendations include:

  • Responsive web design is Google’s preferred configuration. This means the same URL, code and content appears within a fluid grid using CSS3, dynamically altering its size and layout depending on the user’s device or browser.
  • This single URL and site content makes it easier for Google’s algorithms to index and rank a site, as the Googlebot won’t have to rate two separate sites. This is also good news for SEO campaigns as the same link and content optimisation can affect both versions.
  • In situations where responsive web design is not appropriate, Google also supports websites that serve different HTML to different user agents, whether with one or more URLs. However, it transpires that it is essential to use the Vary HTTP header to tell the Googlebot that this is the case.

More hints from Google

Also speaking at SMX Advanced was Matt Cutts, Distinguished Engineer at Google, who appeared on stage surrounded by penguin cuddly toys. He stated categorically that the Penguin algorithm update is a collection of signals and not a manual penalty, designed to tackle low-quality content. In reference to Panda and Penguin, Cutts also said:

“It’s a war on spam. If you go on the black hat forums, there’s a lot of people asking: How do I fake sincerity? How do I fake being awesome? Why not just be sincere and be awesome? We’re trying to stop spam so people can compete on a level playing field.”

Adrian Mursec, senior developer at theEword, said: “The value of these briefings from Google should not be underestimated, especially for businesses looking for ways to improve their search rankings. When you’re managing search marketing campaigns, either in-house or through an agency, advice straight from the horse’s mouth can be hugely beneficial. Responsive web design is increasingly viewed as a good, SEO-friendly way to produce mobile websites, but it is reassuring for businesses who do serve a separate, mobile-optimised site to smartphone users to hear that they won’t be penalised.”

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 10 hours ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

Reply Retweet Favourite
theEword - 17 hours ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

Reply Retweet Favourite
theEword - 1 day ago

Read what happened when Google joined us to demystify digital > http://t.co/5Y3PEOamzQ #digitalmarketing http://t.co/g1V2RND0UN

Reply Retweet Favourite
theEword - 2 days ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

Reply Retweet Favourite
theEword - 2 days ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword