RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google speaks out on mobile SEO best practice

Google_speaks_out_on_mobile_SEO_best_practice_11031

Mobile SEO from the horse’s mouth

Google has revealed what it considers best practice for optimising mobile websites.

Pierre Farr, Google’s Webmaster Trends Analyst, published an official Webmaster Central Blog post yesterday entitled ‘Recommendations for building smartphone-optimised websites‘. He then took to the stage at the annual Search Marketing Expo (SMX) Advanced event in Seattle to discuss his advice in more detail.

Farr stated that Google has been “working hard on improving Google’s support for smartphone-optimised content”; this included the launch of a Googlebot that identifies and crawls mobile content in December 2011. However, this is the first direct advice from Google since early 2011. Some of yesterday’s mobile SEO recommendations include:

  • Responsive web design is Google’s preferred configuration. This means the same URL, code and content appears within a fluid grid using CSS3, dynamically altering its size and layout depending on the user’s device or browser.
  • This single URL and site content makes it easier for Google’s algorithms to index and rank a site, as the Googlebot won’t have to rate two separate sites. This is also good news for SEO campaigns as the same link and content optimisation can affect both versions.
  • In situations where responsive web design is not appropriate, Google also supports websites that serve different HTML to different user agents, whether with one or more URLs. However, it transpires that it is essential to use the Vary HTTP header to tell the Googlebot that this is the case.

More hints from Google

Also speaking at SMX Advanced was Matt Cutts, Distinguished Engineer at Google, who appeared on stage surrounded by penguin cuddly toys. He stated categorically that the Penguin algorithm update is a collection of signals and not a manual penalty, designed to tackle low-quality content. In reference to Panda and Penguin, Cutts also said:

“It’s a war on spam. If you go on the black hat forums, there’s a lot of people asking: How do I fake sincerity? How do I fake being awesome? Why not just be sincere and be awesome? We’re trying to stop spam so people can compete on a level playing field.”

Adrian Mursec, senior developer at theEword, said: “The value of these briefings from Google should not be underestimated, especially for businesses looking for ways to improve their search rankings. When you’re managing search marketing campaigns, either in-house or through an agency, advice straight from the horse’s mouth can be hugely beneficial. Responsive web design is increasingly viewed as a good, SEO-friendly way to produce mobile websites, but it is reassuring for businesses who do serve a separate, mobile-optimised site to smartphone users to hear that they won’t be penalised.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 1 day ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 1 day ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 2 days ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 2 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 3 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword