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Google starts 2012 top of search engine market

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Google off to a good start

The latest UK search engine market share stats for January 2012 have been published by intelligence service Experian Hitwise.

For the four weeks ending 7th January 2012, Hitwise revealed that Google.com and Google.co.uk achieved a combined total of 91.28 per cent of search volume. This is half a per cent up on its December 2011 search engine market share, and the highest it has been in months. It seems this gain was at the expense of all the other search engines. Bing received 3.64 per cent of search volume, Yahoo 2.22 and Ask received 1.74 per cent of UK search volume, all down on last month.

However, Hitwise stats are looking very different in the US. In the four weeks leading to 7th January 2012, Google.com received 60.84 per cent of US search volume, while Yahoo comes in second with 16.75 per cent. Bing is catching up with 15.33, while Ask.com (4.02) and AOL search (2.53) bring up the rear.

This week in search

For the week ending 7th January, the fastest rising search terms related to Charles Addams, the cartoonist who created the Addams Family and inspired Saturday’s Google Doodle. Other new search trends included Celebrity Big Brother housemates, and X Factor contestant Kerry McGregor who lost her battle with cancer last week. In social networks, trending stories included rumours of a virus in the Kik messenger service, and boyband One Direction being in a car crash.

Meanwhile, here are the UK search engine market share stats for January 2012 in full:


UK Search Engine January 2012 share (%) December 2011 share (%) Change
Google 91.28 90.69 +0.59
Bing 3.64 3.76 -0.12
Yahoo 2.22 2.44 -0.22
Ask 1.74 1.82 -0.08
Others 1.12 1.28 -0.16

Written by rachel_hand_swapRachel Hand

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