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Google tests new approach to search

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Google removes local search

A number of SEO blogs have reported the removal of country-specific searches from the Google homepage. According to reports, the search engine has been trialling the removal of the local search radio buttons located under the search bar.

Instead of returning country-specific SERPs, the new trial brings up results from global searches. An added option at the bottom of the first page of results now offers users the option to show local websites. The trial has been documented in both the UK and South Africa.

Many SEO experts have questioned the move by Google.



One blogger said:

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