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Google tops July 2012 search engine market


Google top despite a drop

The latest UK search engine market share for July 2012 has been revealed by visitor counter service StatCounter Global Stats.

In July 2012 so far, and have received a combined total of 91.05 per cent of search volume. This is 0.76 per cent down on its June 2012 search engine market share as calculated by StatCounter, where Google received 91.81 per cent of search volume. Meanwhile, Bing is on the up with 4.76 per cent of search volume, and Yahoo and Ask are stable but weak on 2.32 and 0.55 per cent respectively.

Changes in search

Yahoo has been in the spotlight this month after hiring Marissa Mayer for the seemingly cursed CEO position. The response so far has been favourable, although Search Engine Land’s Danny Sullivan has suggested that Mayer’s appointment signals a “sensible sunset for search”, freeing up the ailing company to focus on other areas.

Fastest rising searches

According to Google Insights for Search, the fastest rising UK search terms for the last 30 days are predominantly sports-based, including Andy Murray, Wimbledon, Tour de France, and Olympic torch relay. However, Spiderman also managed to sneak into the top ten list.

Here are the UK search engine market share stats for July 2012 so far, using data from StatCounter Global Stats:

UK Search Engine July 2012 share (%) June 2012 share (%) Change
Google 91.05 91.81 -0.76
Bing 4.76 4.40 +0.36
Yahoo 2.32 2.32 0.00
Ask 0.55 0.56 -0.01
Others 1.32 0.91 +0.41

Written by Rachel HandRachel Hand


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