RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google TV for July UK launch

Google_TV_for_July_UK_launch_11161

First time outside the US for Google TV

Google is to make its first foray into the UK television market this July, pairing up with Sony to launch their long-awaited Google TV.

Priced at £200-300, the television will use the familiar Android software that has enjoyed success in the smartphone market. Until now, their service has only been available in the US, and this move could spark the beginning of a three-way battle for the smart TV market between Google, Apple and Samsung.

Google-owned YouTube will play a key role in the success of their television, as viewers will be able to access an extensive collection of films, music videos and live concerts through the site. Further apps such as Twitter and BBC iPlayer will also be available, with users able to switch quickly between websites and regular television programmes.

In addition, Google Chrome will feature in the sets, while the more expensive version enjoys built in Blu-ray. Google’s head of global TV distribution Suveer Kothari said: “Google TV attempts to address the problem that there’s not really a great experience to access the internet on your TV screen”.

Second bite at the Apple

However, many will be aware that Google’s first attempt at launching a television in October 2010 was profoundly unsuccessful. On that occasion, they had hoped that their sets would become the must-have Christmas item for that year. Unfortunately for them, the Logitech boxes became the must-return item of the following January, losing millions for all involved.

More sets were sent back than sold, after many television companies blocked their content from the US-only network. Crucially, would-be buyers also felt that the product was too expensive.

This is an interesting observation, given that Google’s latest effort will cost twice as much as rival Apple’s internet television, which comes in at under £100. Despite this, Google has already shown it can compete with Apple in the smartphone market, and this launch should breed healthy competition in the coming years.

Following its UK launch on 16 July, Google TV will be rolled out in Canada, Australia, France, Germany, the Netherlands, Brazil and Mexico.

Tom Glass, creative director at theEword, said: “Google will hope that this new internet TV does a lot better than their first attempt. The fact that it costs twice as much as Apple’s device is a concern, and it means Google TV will have to be pretty impressive to persuade users to buy it.”

Written by James Riches

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 14 hours ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

Reply Retweet Favourite
theEword - 21 hours ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

Reply Retweet Favourite
theEword - 2 days ago

Read what happened when Google joined us to demystify digital > http://t.co/5Y3PEOamzQ #digitalmarketing http://t.co/g1V2RND0UN

Reply Retweet Favourite
theEword - 2 days ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

Reply Retweet Favourite
theEword - 3 days ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword