RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google TV for July UK launch

Google_TV_for_July_UK_launch_11161

First time outside the US for Google TV

Google is to make its first foray into the UK television market this July, pairing up with Sony to launch their long-awaited Google TV.

Priced at £200-300, the television will use the familiar Android software that has enjoyed success in the smartphone market. Until now, their service has only been available in the US, and this move could spark the beginning of a three-way battle for the smart TV market between Google, Apple and Samsung.

Google-owned YouTube will play a key role in the success of their television, as viewers will be able to access an extensive collection of films, music videos and live concerts through the site. Further apps such as Twitter and BBC iPlayer will also be available, with users able to switch quickly between websites and regular television programmes.

In addition, Google Chrome will feature in the sets, while the more expensive version enjoys built in Blu-ray. Google’s head of global TV distribution Suveer Kothari said: “Google TV attempts to address the problem that there’s not really a great experience to access the internet on your TV screen”.

Second bite at the Apple

However, many will be aware that Google’s first attempt at launching a television in October 2010 was profoundly unsuccessful. On that occasion, they had hoped that their sets would become the must-have Christmas item for that year. Unfortunately for them, the Logitech boxes became the must-return item of the following January, losing millions for all involved.

More sets were sent back than sold, after many television companies blocked their content from the US-only network. Crucially, would-be buyers also felt that the product was too expensive.

This is an interesting observation, given that Google’s latest effort will cost twice as much as rival Apple’s internet television, which comes in at under £100. Despite this, Google has already shown it can compete with Apple in the smartphone market, and this launch should breed healthy competition in the coming years.

Following its UK launch on 16 July, Google TV will be rolled out in Canada, Australia, France, Germany, the Netherlands, Brazil and Mexico.

Tom Glass, creative director at theEword, said: “Google will hope that this new internet TV does a lot better than their first attempt. The fact that it costs twice as much as Apple’s device is a concern, and it means Google TV will have to be pretty impressive to persuade users to buy it.”

Written by james_riches_swapJames Riches

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 15 hours ago

Feeling bamboozled by digital marketing? We bust those pesky myths and reveal the truth > http://t.co/No07wPoxAv http://t.co/G8lrQ5hyPg

Reply Retweet Favourite
theEword - 21 hours ago

We'll be hosting a Q&A as part of our event with #Google. To be apart of this send your questions to #GoogletheEword http://t.co/9RVrMnlc4g

Reply Retweet Favourite
theEword - 1 day ago

We're looking someone talented and charismatic to be our relationship manager. Is that you? > http://t.co/e1f4lDnehU http://t.co/iaxlLyLpAe

Reply Retweet Favourite
theEword - 2 days ago

Where better to get your Google questions answered than from Google themselves? #GoogletheEword http://t.co/QNF8zPrqVL

Reply Retweet Favourite
theEword - 2 days ago

Do you want to write award winning #content? Here's some #tips > http://t.co/2Tpx8Ad9Mu http://t.co/KKcbLi2ehG

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword