RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google updates its page layout algorithm

Google_updates_its_page_layout_algorithm_9891

Google to penalise excessive ads

A recent update to the Google page layout algorithm will see sites with excessive ads above the fold penalised.

The latest Google algorithm change will affect those sites with an abnormally high number of ads above the fold. If relevant content is not immediately visible as a result of being buried beneath ads, this is now set to influence the site’s overall ranking in Google.

The update is aimed at improving user experience, helping to provide quality sites with pole positions in the search engine rankings. Meanwhile, it will alter the rankings of sites which require users to scroll through ads in an attempt find the obscured relevant content.

The Google page layout algorithm update is set to affect sites immediately, and will impact around one per cent of global searches. If changes are made to improve the quality of a page, it could take several weeks for Google to re-crawl the site and view its improvements.

Changes to the Google algorithm

On the official Google Search blog Matt Cutts, distinguished engineer at Google, stated: “This change is just one of the over 500 improvements we expect to roll out to search this year.”

The repeated Google algorithm updates aim to improve its user experience by providing searchers with both relevant and quality sites high in the rankings, helping Google to maintain its top spot in the search engine market share.

Tom Glass, creative director at theEword, said: “The latest Google page layout algorithm change highlights that design and layout are factors that should also be taken into consideration when looking to optimise a site for search engines and improve user experience.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 4 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 6 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 1 day ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 1 day ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword