RSS LinkedIn Google Plus

Call us: 0800 014 9884

Half of Britons own a smartphone

Half_of_Britons_own_a_smartphone_10851

UK smartphone stats published

More than half of the UK population now owns a smartphone, according to the latest figures.

The finding comes as part of a major mobile survey spanning 40 countries, entitled Our Mobile Planet, published by Google in partnership with the Interactive Advertising Bureau and the Mobile Marketing Association. It was discovered that smartphone penetration among over 16s reached 51 per cent in the first quarter of 2012, up from just 30 per cent a year earlier.

Only 5 other countries have a smartphone adoption rate of more than 50 per cent, namely Sweden, Norway, UAE, Saudi Arabia and Australia. Meanwhile, a further seven countries have an uptake of between 40 and 50 per cent – Ireland, Spain, Switzerland, Denmark, the Netherlands, the US and New Zealand.

Smartphone behaviour trends

Focusing specifically on the UK, the study revealed how users interact with brands on the move. Approximately 85 per cent of people look for local information using their smartphones, while 81 per cent follow up informational searches by taking action, such as visiting premises or making a purchase.

Elsewhere, it’s apparent that the commerce sector is in the vanguard of the smartphone revolution. A remarkable 95 per cent of users have researched products or services on their mobiles, with 31 per cent proceeding to buy directly through their devices.

Adrian Mursec, senior developer at theEword, said: “Our Mobile Planet shows that smartphones have now become the norm in the UK. With adoption rates rising from 30 per cent to 51 per cent in just 12 months, it’s clear that businesses can’t afford to let their mobile marketing strategy slip by the wayside.”

Written by Richard Frost

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 8 hours ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 10 hours ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

Twitter
theEword - 11 hours ago

Got a spare 1 minute and 6 seconds? Spend it enjoying 11 of the best Vines from July https://t.co/jNm70F1oRy

Twitter
theEword - 13 hours ago

Make sure you know how to write great #digital content with our free #guide > http://t.co/XSmX4uRoBS http://t.co/PVDE7J7Ff3

Twitter
theEword - 1 day ago

Feel like you should know more about #digital? Book a place at our Eworkshop in September > http://t.co/APGqNn68zD http://t.co/JsCIkm6Wbm

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword