RSS LinkedIn Google Plus

Call us: 0800 014 9884

Half of Britons own a smartphone

Half_of_Britons_own_a_smartphone_10851

UK smartphone stats published

More than half of the UK population now owns a smartphone, according to the latest figures.

The finding comes as part of a major mobile survey spanning 40 countries, entitled Our Mobile Planet, published by Google in partnership with the Interactive Advertising Bureau and the Mobile Marketing Association. It was discovered that smartphone penetration among over 16s reached 51 per cent in the first quarter of 2012, up from just 30 per cent a year earlier.

Only 5 other countries have a smartphone adoption rate of more than 50 per cent, namely Sweden, Norway, UAE, Saudi Arabia and Australia. Meanwhile, a further seven countries have an uptake of between 40 and 50 per cent – Ireland, Spain, Switzerland, Denmark, the Netherlands, the US and New Zealand.

Smartphone behaviour trends

Focusing specifically on the UK, the study revealed how users interact with brands on the move. Approximately 85 per cent of people look for local information using their smartphones, while 81 per cent follow up informational searches by taking action, such as visiting premises or making a purchase.

Elsewhere, it’s apparent that the commerce sector is in the vanguard of the smartphone revolution. A remarkable 95 per cent of users have researched products or services on their mobiles, with 31 per cent proceeding to buy directly through their devices.

Adrian Mursec, senior developer at theEword, said: “Our Mobile Planet shows that smartphones have now become the norm in the UK. With adoption rates rising from 30 per cent to 51 per cent in just 12 months, it’s clear that businesses can’t afford to let their mobile marketing strategy slip by the wayside.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 20 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 1 day ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword