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How copywriting builds unique external links

The link-building benefits of copywriting


Copywriting has been identified as a vital component of an effective link-building strategy.


In a blog on SEOmoz, organic search specialist Rob Ousbey said quality content attracts external links that cannot be obtained by your business competitors, which he defined as the “most valuable links you can get”.


Copy that is relevant and engaging may lead to external links from niche sites, he added, depending on how often they typically link and whether you select the most appropriate elements of your business to promote.


However, the “overwhelming influencer” shaping the success or failure of the link-building tactic is quality of content. “If you have the time/resource/motivation to do this

Written by Richard Frost

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