RSS LinkedIn Google Plus

Call us: 0800 014 9884

How copywriting builds unique external links

The link-building benefits of copywriting


Copywriting has been identified as a vital component of an effective link-building strategy.


In a blog on SEOmoz, organic search specialist Rob Ousbey said quality content attracts external links that cannot be obtained by your business competitors, which he defined as the “most valuable links you can get”.


Copy that is relevant and engaging may lead to external links from niche sites, he added, depending on how often they typically link and whether you select the most appropriate elements of your business to promote.


However, the “overwhelming influencer” shaping the success or failure of the link-building tactic is quality of content. “If you have the time/resource/motivation to do this

Written by Richard Frost

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Who loves theEword

Who loves theEword Who loves theEword