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How to linkbait in 4 steps

How_to_linkbait_in_4_steps_5291

A search engine optimisation expert has published a simple guide to producing content that attracts plenty of links.

Linkbaiting made simple

  • Step one: identify your target
  • Step two: find an angle
  • Step three: create content
  • Step four: promotion

Melissa Campbell, an SEO consultant at US online marketing agency Distilled, wrote in a blog on SEOMoz that there are four steps to creating good linkbaiting content. The first step is to identify your target niche; this involves reviewing links to competitors in order to determine which people might be inclined to promote content from rival sites. The second step is to identify your angle, which is where you work out what sort of content might attract links based on existing examples and asking target bloggers and websites directly.

The third step is to create your content; Ms Campbell suggested that infographics and photo essays might generate more interest than wordy blocks of text. The final step is to promote your content, which can be done by plugging the content to receptive bloggers and websites that responded earlier, and then distributing to other sites saying that the buzz is building.

Quality content is king

In related news, organic search adviser Rob Ousbey wrote a blog last year about how content can attract links. He argued that the quality of content was the “overwhelming influencer” behind the total number of links generated. He explained: “If you have the time/resource/motivation to do this

Written by Richard Frost

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theEword - 11 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 13 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 4 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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