RSS LinkedIn Google Plus

Call us: 0800 014 9884

How to linkbait in 4 steps

How_to_linkbait_in_4_steps_5291

A search engine optimisation expert has published a simple guide to producing content that attracts plenty of links.

Linkbaiting made simple

  • Step one: identify your target
  • Step two: find an angle
  • Step three: create content
  • Step four: promotion

Melissa Campbell, an SEO consultant at US online marketing agency Distilled, wrote in a blog on SEOMoz that there are four steps to creating good linkbaiting content. The first step is to identify your target niche; this involves reviewing links to competitors in order to determine which people might be inclined to promote content from rival sites. The second step is to identify your angle, which is where you work out what sort of content might attract links based on existing examples and asking target bloggers and websites directly.

The third step is to create your content; Ms Campbell suggested that infographics and photo essays might generate more interest than wordy blocks of text. The final step is to promote your content, which can be done by plugging the content to receptive bloggers and websites that responded earlier, and then distributing to other sites saying that the buzz is building.

Quality content is king

In related news, organic search adviser Rob Ousbey wrote a blog last year about how content can attract links. He argued that the quality of content was the “overwhelming influencer” behind the total number of links generated. He explained: “If you have the time/resource/motivation to do this

Written by Richard Frost

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 3 hours ago

Get a head start on your short week with our top 5 things to test on your website > http://t.co/4UX2MXV2Rh #CRO http://t.co/3ASylMbXnp

Reply Retweet Favourite
theEword - 18 hours ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

Reply Retweet Favourite
theEword - 1 day ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

Reply Retweet Favourite
theEword - 2 days ago

Read what happened when Google joined us to demystify digital > http://t.co/5Y3PEOamzQ #digitalmarketing http://t.co/g1V2RND0UN

Reply Retweet Favourite
theEword - 2 days ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword