RSS LinkedIn Google Plus

Call us: 0800 014 9884

How to linkbait in 4 steps

How_to_linkbait_in_4_steps_5291

A search engine optimisation expert has published a simple guide to producing content that attracts plenty of links.

Linkbaiting made simple

  • Step one: identify your target
  • Step two: find an angle
  • Step three: create content
  • Step four: promotion

Melissa Campbell, an SEO consultant at US online marketing agency Distilled, wrote in a blog on SEOMoz that there are four steps to creating good linkbaiting content. The first step is to identify your target niche; this involves reviewing links to competitors in order to determine which people might be inclined to promote content from rival sites. The second step is to identify your angle, which is where you work out what sort of content might attract links based on existing examples and asking target bloggers and websites directly.

The third step is to create your content; Ms Campbell suggested that infographics and photo essays might generate more interest than wordy blocks of text. The final step is to promote your content, which can be done by plugging the content to receptive bloggers and websites that responded earlier, and then distributing to other sites saying that the buzz is building.

Quality content is king

In related news, organic search adviser Rob Ousbey wrote a blog last year about how content can attract links. He argued that the quality of content was the “overwhelming influencer” behind the total number of links generated. He explained: “If you have the time/resource/motivation to do this

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 2 days ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 2 days ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 2 days ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 3 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 3 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword