RSS Instagram LinkedIn

Call us: 0800 014 9884

How to linkbait in 4 steps


A search engine optimisation expert has published a simple guide to producing content that attracts plenty of links.

Linkbaiting made simple

  • Step one: identify your target
  • Step two: find an angle
  • Step three: create content
  • Step four: promotion

Melissa Campbell, an SEO consultant at US online marketing agency Distilled, wrote in a blog on SEOMoz that there are four steps to creating good linkbaiting content. The first step is to identify your target niche; this involves reviewing links to competitors in order to determine which people might be inclined to promote content from rival sites. The second step is to identify your angle, which is where you work out what sort of content might attract links based on existing examples and asking target bloggers and websites directly.

The third step is to create your content; Ms Campbell suggested that infographics and photo essays might generate more interest than wordy blocks of text. The final step is to promote your content, which can be done by plugging the content to receptive bloggers and websites that responded earlier, and then distributing to other sites saying that the buzz is building.

Quality content is king

In related news, organic search adviser Rob Ousbey wrote a blog last year about how content can attract links. He argued that the quality of content was the “overwhelming influencer” behind the total number of links generated. He explained: “If you have the time/resource/motivation to do this

Written by Richard Frost


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Who loves theEword

Who loves theEword Who loves theEword