RSS LinkedIn Google Plus

Call us: 0800 014 9884

Huge price tag for Apple I

Huge_price_tag_for_Apple_I_6321

How much would you pay for the Apple logo?

Devices bearing the Apple logo are often accompanied by plenty of hype, but few can have sparked quite the same level of excitement as a lot at Christie’s auction house in London yesterday.

After weeks of coverage and speculation about its true value, an original version of the Apple I has been sold for a staggering £133,250. That works out at 425 times as much as when it first went on sale back in 1976, reports the Associated Press.

Apple I and the home computing revolution

The Apple I holds a distinguished place in the history of home computing. It was the first device to come equipped with a fully assembled motherboard, meaning that buyers could use it straight from the box. Although only 200 devices were made and the line was discontinued in 1977, its legacy lives on in the millions of home computers now used across the world.

The device put up for auction at Christie’s came with its original packaging and a signed sales letter from Apple chief executive officer Steve Jobs. It was bought by Italian businessman Marco Boglione, who planned to return it to full working condition.

His brother Francesco, who was at the auction, said that Marco bought the Apple I “because he loves computers”. He added: “The first time I had heard of the idea of a personal computer, it was from Marco.”

Apple continues to play a major role in the personal computing revolution. Earlier this year, the company launched the iPad to much fanfare across the world. The tablet allows users to surf the web, watch HD videos, listen to music, run apps and read e-books. Weighing in at just 680 grams, it is considerably more portable than the Apple I.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 3 hours ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 7 hours ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 23 hours ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 1 day ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite
theEword - 1 day ago

What is your Christmas tradition? http://t.co/RWBAiuycS9

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword