RSS LinkedIn Google Plus

Call us: 0800 014 9884

Importance of mobile friendly websites revealed

Importance_of_mobile_friendly_websites_revealed_12031

Google reveals results of mobile internet survey

A mobile friendly website makes a potential customer 67 per cent more likely to stay on the site and make a purchase, Google research has shown.

The insight into the preferences of mobile users also revealed the key areas that determined their satisfaction with a website. The most commonly requested features for a mobile website included quick access to information, a user friendly search tool and a site which can fit the size of the screen, without excess scrolling or zooming.

Also important to the majority of users was the overall loading time of the site, a button which could be pressed to call the company directly and information on opening hours and directions to the store if applicable.

Two thirds of users more likely to purchase

61 per cent of people answered “If I don’t see what I’m looking for right away… I will quickly move on to another one”, showing the importance of providing users immediately with what they require or risk losing business. Well over half of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.”

The problem of websites not working effectively on mobiles is a widespread one, with an overwhelming 96 per cent of respondents having a negative experience when attempting to use a website on their phones. 79per cent of these saying they would choose another website in this situation.

With such overwhelming factual evidence, it is clear that mobile optimisation is extremely important for the success of a company’s website. With such high rewards for businesses offering a comfortable mobile experience and the worrying potential for brand damage for those that don’t, it appears likely that mobile optimisation is only going to continue growing in importance for those looking to capture as much business as possible.

Natalie Booth, online marketing manager at theEword, commented:”Technology has developed to a stage where it is vital that businesses online presence is up to scratch. With smartphone devices becoming more and more powerful, mobile optimisation is also key to business success in the modern world.”

Written by ben_dudley_swapBen Dudley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 11 hours ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 16 hours ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 20 hours ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 1 day ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword