RSS LinkedIn Google Plus

Call us: 0800 014 9884

Importance of mobile friendly websites revealed

Importance_of_mobile_friendly_websites_revealed_12031

Google reveals results of mobile internet survey

A mobile friendly website makes a potential customer 67 per cent more likely to stay on the site and make a purchase, Google research has shown.

The insight into the preferences of mobile users also revealed the key areas that determined their satisfaction with a website. The most commonly requested features for a mobile website included quick access to information, a user friendly search tool and a site which can fit the size of the screen, without excess scrolling or zooming.

Also important to the majority of users was the overall loading time of the site, a button which could be pressed to call the company directly and information on opening hours and directions to the store if applicable.

Two thirds of users more likely to purchase

61 per cent of people answered “If I don’t see what I’m looking for right away… I will quickly move on to another one”, showing the importance of providing users immediately with what they require or risk losing business. Well over half of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.”

The problem of websites not working effectively on mobiles is a widespread one, with an overwhelming 96 per cent of respondents having a negative experience when attempting to use a website on their phones. 79per cent of these saying they would choose another website in this situation.

With such overwhelming factual evidence, it is clear that mobile optimisation is extremely important for the success of a company’s website. With such high rewards for businesses offering a comfortable mobile experience and the worrying potential for brand damage for those that don’t, it appears likely that mobile optimisation is only going to continue growing in importance for those looking to capture as much business as possible.

Natalie Booth, online marketing manager at theEword, commented:”Technology has developed to a stage where it is vital that businesses online presence is up to scratch. With smartphone devices becoming more and more powerful, mobile optimisation is also key to business success in the modern world.”

Written by ben_dudley_swapBen Dudley

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 3 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite
theEword - 7 hours ago

Good luck to all the nominees at #COMBA15 tonight!

Reply Retweet Favourite
theEword - 9 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/beJr4lTc7N http://t.co/AiT9DUfiPv

Reply Retweet Favourite
theEword - 11 hours ago

Fancy seeing what goes on behind the scenes at theEword? We're now on Instagram - check it out http://t.co/hWOME7AL9Z http://t.co/9YBUk9dJXH

Reply Retweet Favourite
theEword - 12 hours ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmnpL0 http://t.co/Ry339l3Id2 #PPCjobs #Digitaljobs

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword