RSS LinkedIn Google Plus

Call us: 0800 014 9884

January 2014 UK search engine market share

January_2014_UK_search_engine_market_share_1640

Bing starts 2014 on the up

The January 2014 UK search engine market share stats have been revealed by visitor counter service StatCounter Global Stats.

The results show that in January 2014, Google.com and Google.co.uk received a combined total UK search volume of 88.71 per cent. This is very slightly down by 0.03 per cent compared to its December search engine market share – the search giant has been under the 90 per cent mark since May 2013.

Bing meanwhile saw an increase to 6.26 per cent, its highest volume since September 2013 and continuing the growth it has seen over the last three months. Yahoo also grew by 0.01 per cent to 3.3 per cent of total volume, while the category made up by all other search engines declined further to 1.73 per cent. The UK’s top search engines in this group include Ask Jeeves, AOL, Snap.do, and AVG Search.

StatCounter’s data for the US in January 2014 puts the three front runners in the same order; with Google at 81.14 per cent, Bing at 11.51 and Yahoo on 5.13.

2014 for Google

Google therefore remains the market leader in search, and has continued to make improvements to its search offering in recent months. However, more noticeable in January has been its spending splurge in areas unrelated to search; buying home technology company Nest in mid January for $3.2bn (£1.96bn), and artificial intelligence start-up Deep Mind for $400m last week. Fourth quarter 2013 earnings were reported at $3.38bn, up 17 per cent year on year.

January’s top search trends

According to Google Trends, TV hits Celebrity Big Brother and Sherlock dominated the fastest-rising search terms. The January holiday-booking peak was also apparent, with Thomas Cook, Thomson, Easyjet, Tripadvisor and Premier Inn all in the top ten fastest rising.

Below are the January 2014 UK search engine market share stats in full, using data from StatCounter Global Stats:


UK Search Engine January 2014 share (%) December 2013 share (%) Change
Google 88.71 88.74 -0.03
Bing 6.26 6.03 +0.23
Yahoo 3.30 3.29 +0.01
Others 1.73 1.94 -0.21

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 25 mins ago

We scooped Silver in the Sites and Search category! No Gold was awarded. #Fresh2014

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword