RSS LinkedIn Google Plus

Call us: 0800 014 9884

January 2014 UK search engine market share

January_2014_UK_search_engine_market_share_1640

Bing starts 2014 on the up

The January 2014 UK search engine market share stats have been revealed by visitor counter service StatCounter Global Stats.

The results show that in January 2014, Google.com and Google.co.uk received a combined total UK search volume of 88.71 per cent. This is very slightly down by 0.03 per cent compared to its December search engine market share – the search giant has been under the 90 per cent mark since May 2013.

Bing meanwhile saw an increase to 6.26 per cent, its highest volume since September 2013 and continuing the growth it has seen over the last three months. Yahoo also grew by 0.01 per cent to 3.3 per cent of total volume, while the category made up by all other search engines declined further to 1.73 per cent. The UK’s top search engines in this group include Ask Jeeves, AOL, Snap.do, and AVG Search.

StatCounter’s data for the US in January 2014 puts the three front runners in the same order; with Google at 81.14 per cent, Bing at 11.51 and Yahoo on 5.13.

2014 for Google

Google therefore remains the market leader in search, and has continued to make improvements to its search offering in recent months. However, more noticeable in January has been its spending splurge in areas unrelated to search; buying home technology company Nest in mid January for $3.2bn (£1.96bn), and artificial intelligence start-up Deep Mind for $400m last week. Fourth quarter 2013 earnings were reported at $3.38bn, up 17 per cent year on year.

January’s top search trends

According to Google Trends, TV hits Celebrity Big Brother and Sherlock dominated the fastest-rising search terms. The January holiday-booking peak was also apparent, with Thomas Cook, Thomson, Easyjet, Tripadvisor and Premier Inn all in the top ten fastest rising.

Below are the January 2014 UK search engine market share stats in full, using data from StatCounter Global Stats:


UK Search Engine January 2014 share (%) December 2013 share (%) Change
Google 88.71 88.74 -0.03
Bing 6.26 6.03 +0.23
Yahoo 3.30 3.29 +0.01
Others 1.73 1.94 -0.21

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 9 hours ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

Reply Retweet Favourite
theEword - 15 hours ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

Reply Retweet Favourite
theEword - 1 day ago

"Engage. Engage. Engage with your audience." #GoogletheEword http://t.co/l6bRmPVx3r

Reply Retweet Favourite
theEword - 1 day ago

"3. The journey. Take the time to understand the journey your customers go through before converting" #GoogletheEword

Reply Retweet Favourite
theEword - 1 day ago

"2. Channels. How are you going to engage with your audience?" #GoogletheEword

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword